Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
Just learn what are the new Video Trends in 2021. It is more and more important to use videos in your business. Set up Video campaigns and establish a brand. But how can I do this We will show a great tool to start through
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...Samantha Russell
In this webinar, Shauna Mace of SEI and Samantha Russell of FMG Suite shared the top marketing tips for developing a solid growth strategy for your business in 2022.
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
Just learn what are the new Video Trends in 2021. It is more and more important to use videos in your business. Set up Video campaigns and establish a brand. But how can I do this We will show a great tool to start through
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
successful entrepreneurs of flipkart {sachin and binny bansal} Yogesh Gokule
The success story of entrepreneurship of flipcart .How they start and faces the challenges and overcome that and become a leading e-commerce company in India .
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
Where are we and where are we going with marketing for a small business? Simpley put we have come a long way in a short time and the power of the Internet is available to today's busy business owner. The tools are available and this presentation will help you plan your next step in how to use them.
Opportunities for businesses to leverage digital marketing strategies and connect with an ever-growing audience. Here are a few factors that make digital marketing an absolute must for all businesses in 2022.
BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOLInterics Digital
Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Tourism regeneration is required because visitor flows need to fit capacity, it also includes some aspects of marketing – developing reasons for off-peak visits, for example by developing events or special promotions. And it means managing visitor flows once they are at the destination, creating orientation routes using information boards, maps, signage, the siting of facilities and landscaping.
The key points are to contribute to the visitor's understanding and appreciation of the destination. Reduce damage to sensitive areas and tackle issues that affect the quality of visitor experience and the quality of life of local people.
Enagegment is the core foundation of innovation in tourism. The experience of traveller is mapped across strategy, creative, and technical services offered by the travel provider and destinations with their strong relationships with specialised contractors and agency partners.
Tourism Incubation Nature based TourismSachin Bansal
Tourism can and will evolve with or without planning, however the sustainability of a destination depends on whether the type and scale of tourism is best suited to the destination.... Nature-based tourists seek and expect a high level of service and product directly related to natural attractions, and they are willing to pay for it. Nature-based tourism is the fastest growing tourism sector globally.
Eco and nature-based tourists seek and expect a high level of service and product directly related to natural attractions, and they are willing to pay for it.
Its all about mother nature. Experiences directly related to natural attractions and includes ecotourism, adventure tourism, extractive tourism, wildlife tourism and nature retreats.
Its important for a company who manages the destination should relate to and trust, whilst they assist on both a creative and professional level. It is important for stakeholder to manage their destination well.
The common era is a organised collection of comprehensive data about individual customers or prospects and the leaders have to be innovative to take a leap.
Building long term competitive advantage of a tourist destination and positioning of a tourism product for the purpose of achieving unique image that is increasingly based on creation and delivery of superior value...
Reach us at sb@creatingdemand.org to grow your destination brand in India.
Innovation imperative: A Battle For SurvivalSachin Bansal
The process of undertaking innovation and identifying it as the only potential tool towards shaping the businesses cannot be ignored.
It becomes the critical tool for the survival of the organisation in the arena of survival through competition.
Keeping a strict vigil in their strategic planning process to beat the competition.
Innovation is paramount to any business process irrespective of the organization currently being into business or individuals intending to start up.
Reach me at sb@creatingdemand.org
Reengineering is REINVENTING the enterprise by challenging its existing doctrines, practices and activities
Innovatively redeploying its capital and human resources into cross functional processes.
Optimize the organization competitive position, its value to share holders and its contribution to society.
Social Media is important but it is more important to understand between social media solutions and social media management.
I have put across few points that you can think before outsourcing your social media activities on any third part agency.
You can contact me on sachin@sachinbansal.com
Employer Branding & Internal CommunicationsSachin Bansal
The Brand is sum total of all interactions a company has with it’s environment.
I work together with organizations to answer such key strategic questions as: How could you get closer to your employees & customers?
How could you build brand awareness and increase belongingness and channel internal communciations ?
How to manage crises communications? What do your employees really want?
My goal is to help people grow their capabilities & help in strengthening your brand.
I develop and implement brand review process to ensure alignment across all
areas of the organization on Brand Standards and Expression…
“I can” Help you understand customer impact and Create Demand for your business
1. DESTINATION MARKETING
Now, It’s About Engaging An
Expanding Audience
Sachin Bansal
sachin@sachinbansal.com
www.sachinbansal.com
2. ABOUT ME
I can make your reputation measure
up to growth & profitability.
I work together with clients to
answer such key strategic
questions as:
How could you get closer to your
customers?
How could you build brand
awareness and increase market
share?
Delivering Excellence, Engaging People How should you position a new
product or offering for the
greatest market success?
sachin@sachinbansal.com
What do your customers really
want?”
3. Make the partnerships you need to
succeed and grow your destination
• What is your objectives?
• What is your product?
• Who are you targeting?
• Where are you going to find them?
• What is your budget?
• How are you going to communicate?
Recognizing the evolution of travel, tourism, meetings and hospitality
4. The New Consumer
Consumers no longer move from one touch point to the next.
Awareness, consideration, preference, action has a new
perspective.
Travelers have moved away form seeing the advert, then going
to site and ordering the brochure rather they “thrive on a digital
content” delivered through a array of devices.
The new consumer share ideas and base opinions about hotels,
attractions and destinations with information gleaned from travel
blogs…
5. Segmenting Product & target group
Product
Market
Partner
Combinations
I can find out the strength of your current brand. Develop your new
brand identity. Even give you a step-by-step plan for implementing your
brand.
6. BUDGETS
In Destination Marketing the budget plays a bigger role. Much of
the time it is 50% public and 50% private which sounds and looks
good but in actual is not workable model.
The Destinations should look at variables in the below categories
and support the budget with guaranteed demand creation and
incentivized it.
Travel Trade S&M Convention S&M
Corporate Meeting S&M B2C activities
Press & PR actvities Social Media
7. FOCUS ON PRODUCTS
Product capabilities have to be examined as well as
the limitations of the tourist product to be mitigated
by taking the customer experience to delight
Leisure: Business:
Classics Corporate Meetings
City Style Incentives
Beach Conventions / Congresses
Country side
8. INDIA Collaboration Motive
INDIA - Cash Rich Market
• The Indian economy is emerging markets and the fastest growing economy.
• The aim is to leverage the India opportunity in partnership and promote
products and services in India.
• Expertise in understanding the premium & mass segment (retail & corporate)
in India, business practices and rules reduces the entry risk and compresses
the time period for profitability.
• To put it simply, you need to know what a Indian traveler anticipates and more
than that what it takes to satisfy them…
9. REAL SUCCESS IS ACHIEVED WITH
• Accurate Target Database
• Engagement Activities & Road-shows
• Sales & Marketing Initiatives
10. Promotion Channels
• Advertising • Agent Training Online
• Direct Mail • News letters
• Trade Shows • Social Media Channels
• Fam trips • Website & Microsite
• Sales calls • Event Landing pages
• Sales Toolkit • Roadshows
• Events • Product Specific Forums
11. Utilize Social Media to get more Footprints
Increase brand awareness by capitalizing on conversations via
technology, social interaction, and the construction of words,
images, videos and audios.
12. DESTINATIONS WISH TO ENTER INDIA
The Comparative INDIA Relationship Advantage
100% FDI permitted through the automatic route (RIGHT TIME TO
COLLABORATE)
The Future of India Tourist Going Abroad
Shift To Experiential Tourism Rise of Middle Class
• Rise of authentic experiences • By 2050 over 55% of Indian will live in
urban cities
• Multiple short breaks
• India has overtaken USA on 2nd largest
• Move away from Sun - Sand – Sea mobile market
• Rise of Alert Independent Traveler • Credit Card usage growing at 37% annually
• Personal consumption in India 67% of GDP
14. New Opportunities for Destinations
ð Exploit Regional Markets (cash rich)
ð Leverage local partner corporate relationships
ð Grow outbound business
ð Revenue management – dynamic pricing
ð Increase internet promotion & travel, Group Tours
and FIT
ð Re-engineer offers with added services
15. First Steps after Collaboration
INDIA Marketing &
Partnerships
Tourism Marketing
Industry Liaison
ð Campaign Development-
timing and scheduling ð Trade Associations
ð Regional Promotions ð Regional Govt Bodies
ð Internet Marketing and ð NGO Partnerships
Publicity
ð Social Media Optimization
ð Partnerships-hotels, trade
partnerships etc
16. Target Market
INDIA Consumer Insight
Who they are: Active and Energetic, first time traveler, food and travel
independently. Two core segments also included
Empty Nesters: Capitalize on graying baby boomers: 45 - 60 age group, high
disposable income, Children are independent, Students, Cultural
Exchange Programmes
Dinks: Two incomes household, no children, high disposable income,
High purchasing power especially for luxury goods e.g. travel.
25 -35 age group
Needs: Meeting locals, adventure, discovery and outdoor sporting
activities.
Holiday Types: Tour and explore small towns and villages. Tend to travel to all
parts of Tangalooma Island Resort, Queensland
Reaching them: TV, Radio, Print and Online
17. Marketing & Promotions
INDIA Joint Advertising Campaign
• Tactical Advertising Campaigns
• Promoting Holiday deals along with major events
• Joint campaigns with industry partners, government bodies
• Education Institutes and Cultural Events planning
• Focus on lucrative Meetings, Incentive, Convention and Exhibition
(MICE) promotion programs.
18. Direct Mails – Sample Promotion
Mass Market, B2B,Groups, FITs, MICE
19. Keep a look out on the below for next presentation
on:
How to make business travelers extend their
stay for pleasure and leisure travelers consider
your destination as a destination year round?
20. My goal is to strengthen your destination
brand and create brand promise.
by Sachin Bansal
sachin@sachinbansal.com
www.sachinbansal.com