This document provides an overview of innovation concepts and frameworks. It discusses definitions of innovation, types of innovation, and conditions that support innovation. Key frameworks covered include open innovation, design thinking, co-creation, social innovation, management 3.0, and knowledge workers as drivers of innovation. The document also outlines pitfalls to avoid in innovation and compares approaches between start-ups and SMEs. Authors that are referenced in relation to different innovation topics are listed at the end.

1. INNOVATION (R)EVOLUTION by
Pieter Sprangers
Innovation Consultant and Learning Architect
University of Antwerp and
Karel de Grote University College Lecturer
Américo Mateus
Innovation Consultant
IDEAS(R)EVOLUTION Methodologist
IADE-Creative University Lecturer

2. INNOVATION (R)EVOLUTION
PieterSprangersandAméricoMateus(R)-2014
SESSION
ONE
BUILDING BLOCKS
THEORETICAL FRAMEWORK - GLOSSARY - STATE-OF-THE-ART REFERENCES

3. 1 - DEFINE

4. Starting mind map:
!

5. MOTIVATION?
INNER OUTER
PERSONA CONTEXT

6. 5 minutes exercise?
YOUR BARRIERS
YOUR STRENGTHS
COMPANY’S LIMITATIONS
COMPANY’S STRENGTHS
INNER OUTER

7. BARRIERS? LIMITATIONS? WHAT TO DO?

8. MOTIVATION?
PERSONA
CULTURE - ENVIRONMENT
MINDSET - ATTITUDE
CONTEXT

9. ABOUT INNOVATION…

10. innovation
“Innovation is the implementation of a new or significantly improved
product (good or service), or process, a new marketing method, or a new organizational
method in business practices, workplace organization or external relations”[Oslo
Manual, OECD 2005].
!
… to include both improvements in technology and better methods or ways of
doing things. It can be manifested in product changes, process changes, new
approaches to marketing, new forms of distribution, and new concepts of
scope . . . [innovation] results as much from organizational learning as from
formal R&D. [Michael Porter]
!
Innovation is the process of making changes, large and small, radical and
incremental, to products, processes, and services that results in the introduction of
something new for the organisation that adds value to customers and
contributes to the knowledge store of the organization. [O’Sullivan]

11. TYPES INNOVATION:
!
- technological
- business
- product
- service
- process
- incremental
- radical
- …
!
!
!
INTEGRATED INNOVATION APPROACH
Innovation is about common sense.

12. innovation
!
!
!
Perception of newness rather than originality is important
Also in other sectorsnext to private economy

13. innovation
CREATIVITY INVENTION
IMPLEMENTATION
INNOVATION

14. Innovation - CONDITIONS
1. Urgency : otherwise any innovation will be considered playtime
2. Courage : follow your passion
3. New technology : new technology, new media, new business models, new working
methods
4. Teamwork
5. Perseverance : expect major setbacks -“man cannot discover new oceans unless he
has the courage to lose sight of the shore”– André Gide
!
Source : editing of Gijs Van Wulfen – the innovation expedition

15. Innovation - PITFALLS
!
!
You should not innovate:
!
1.When your are sure your market will still be changing over the coming five years
2. When your clients are even more conservative than you are
3. When brand and line extensions already generate the extra turnover and profits
4. When your company is experiencing some temporary set-backs / short-time crisis
5. When there is no support at the top
6. When the company doesn’t have any kind of vision about its future course
7. When everyone fears failure
!
Source : editing of Gijs Van Wulfen – the innovation expedition

16. It’s tough when markets change and your people within your company don’t
(Harvard business review)

17. !
-SIMPLIFY INNOVATION - Not Upgrade or Incremental, must be discontinuous,
disruptive and value creating - Bill Taylor HBR blog
INNOVATION UMBRELLA
DISRUPTIVEDISCONTINUOUS
VALUE CREATING
INCREMENTAL
UPGRADE
OPERATIONAL

18. SOME INNOVATION DRIVERS…

19. Knowledge workers!
Knowledge workers are workers whose main capital is knowledge , they think for a
living. (Drucker)
!
Conceptual workers have an important‘creation’part in their job : e.g. Creation of
concepts, theories, working methods, products,… Conceptual workers work in a
conceptual age in which knowledge alone does no longer suffice. (Sprangers)
Typical Stimuli:
!
• Work in different types of spaces : office spaces, meeting spaces, support spaces, on
the road, at home, …
• Internal motivational drivers : autonomy, challenges, concept development
• Team performance versus individual performance
• ROWE : results-only working environments
• Autonomy and accountability
• Your workforce will respond to the business as if it were their own

20. It’s also about space!

21. creativity
LIFE IS NOT ABOUT FINDING
YOURSELF
IT IS ABOUT CREATING
YOURSELF !

22. LOOK AT PROBLEMS
FROM A FRESH
PERSPECTIVE AND
FIND AN
UNORTHODOX
SOLUTION

24. Edward de Bono’s
“The Mechanisms of the
Mind”
focuses on exploring Ideas,
generating possibilities,
looking for multiple,
answers not one

25. CSR : sustainability
http://vimeo.com/15124198

26. I+CSR : Corporate Social Innovation
!
Why are polar bears or even milk jugs more important than people, not only in terms of
research attention but also as a focus of company initiatives?
!
Bringing value to local communities : Ben&Jerry’s :
- Chocolate fudge brownie containing brownies made by homeless and unemployed
workers in Yonkers, New York
- Maine Blueberry made with blueberries harvested by Passaquoddy Indians

27. CREATING SHARED VALUE - Porter 2011
https://www.youtube.com/watch?v=aUdPDVO-toM

28. open innovation
!
!
!
‘Open innovation is the use of purposive inflows and outflows of knowledge
to accelerate internal innovation, and expand the markets for external use of
innovation respectively’(Chesbrough, Vanhaverbeke, West – Open innovation,
researching a new paradigm)
!
INBOUND open innovation : filling the gap with external technology
OUTBOUND open innovation : profiting from others using your technology
!

29. open innovation
Jaga
-not selling products but experiences, ideas, values, …
-Differentiation vs competition through eco-radiators, design-radiators
-Radiators as a creative part of the house :‘heating the soul’
-Wearable heating,
-playful radiator,

30. open innovation
UCHRONIANS and the burning man
Festival in Black Rock Desert in Nevada
Cross pollination of art, music, theatre, sensation, …
www.uchronians.org

31. open innovation
10 elements defining an open innovation culture
!
1. People who can manage relationships with customers and partners
2. A willingness to accept that all smart people do not work for your company
3. An understanding that failures are opportunities to learn
4. A willingness to help employees to build the knowledge and understanding of
how an idea or technology becomes a profitable business.
5. Dismiss the Not Invented Here syndrome
6. A willingness to strive for balance between internal and external R&D.
7. Willingness to be a risk taker rather than being risk averse.
8. Accepting that open innovation does raise intellectual property issues.
9. Understanding that open innovation requires open communication.
10. Not needing to always be first.
!
Source : Stefan Lindegaard, the open innovation revolution

32. !
!
From product to Service / Solutions through Open Innovation
(Chesbrough, 2011)
!
Bringing Outside IN - e.g.LEGO
Taking Inside Out - e.g. AMAZON
!
Work closely with customers to develop new solutions
Focus offers on utilities rather than products
Embed your company in your customer’s organisation and processes
(consumer journey)
!
!
see: www.exnovate.org
open innovation - paradigm shift

33. social innovation
Making your labour organization more innovative :
!
!
• Flexible organizing : 30% of turnover out of new products
• Dynamic managing : tolerance for mistakes‘3M : thou shalt not kill ideas for new
products’
• Smarter working and talent development : team rewarding vs individual
rewarding

34. management 3.0
Innovating management - Gary Hamel 2012
!
!
• Train people to become innovators
• Create experimental spaces in your company / supportive innovation
environment
• Bosses should also be held accountable for innovation / innovation is
everyone’s job every day
!
!
Managers need to create: purpose, space, involvement, institutional support

35. !
!
!
Company’s DNA:
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PEOPLE, PROCESSES and PHILOSOPHIES
!
Founder - follow the founder innovation DNA - Imprint
“Look for people who want to change the world”- employees’drivers
Open to experiment and fail
To have a“fun”culture
Problem solving and solution finding oriented
Philosophy - innovation is everyone’s job; disruptive innovation is part of the
portfolio, encourage smart failures, empowered of people autonomy
!
Source: Christensen et all 2009 - study within the most known innovative companies
Innovation DNA

36. Design thinking

37. Design thinking - Holistic approach

38. Design
‘Good design is intelligence made visible’(Le Corbusier)
!
Don’t make something unless it is both necessary and useful; but if it is both necessary
and useful, don’t hesitate to make it beautiful. (Shaker design filosophy)
!
‘I have not failed once, I’ve just found 10000 ways that didn’t work’(Thomas Edison)

39. !
!
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• Open data - the use of information for innovation and transparency
• “Big Data” - to analise major social, economic and environmental challenges
• Open innovation and peer production
• User-centred design thinking
• Value of networked place making - Organising places for people to get
together (creative incubators, Bielat, SPK, etc…)
• Investments in trust and better engagement and participation among
citizens.
!
Source: Bulchandani et all 2011
!
Stakeholders’participation trends

40. Co-creation

41. START-UPS vs SME’S
START-
UPS
SME’S
NETWORKING
START-
UPS
SME’S
LIVING
LABS
ACADEMY
PEOPLE
TECHNOLOGY
COLLABORATION
SOCIAL NETWORKS
OPEN CULTURE
PARTICIPATION
COMMUNITY CENTERED
INBOUND OUTBOUND
INNOVATION
OPEN
INNOVATION
R&D
R&D + i
INNOVATION CHAMPIONS ?
DRIVERS

42. 2 - DISCOVER

43. 1 - PITCHING
!
2 - INSTRUCTION FOR MATCHING - result must be 3 or 4 clusters
!
HOW - Complementarity, Scope, Synergies, Scale, Human reasons- Empathy
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2- MATCHING - Collaboration - clustering of emerging themes
Peer learning workshop

44. 3 - DIALOGUE

45. !
INNOKINETICS - web based platform
How to do’s: login, profiling, sharing, creating groups…

46. HOME WORK
1 - LEARNING ABOVE THE RULER - www.lerenbovendemaat.be
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PRINT FEEDBACK REPORT and bring it to session 2 - Free version
!
2 - DO THE INNOVATORS’DNA AND LEONARDO SELF REFLECTION
!
3 - AND YOUR COMPANY?
!
!
!
!
CHECK THE READER ON INNOKINETICS - PLATFORM

47. AUTHORS
!
- INNOVATION - Christensen - HBR, Gijs Van Wulfen
- CO-CREATION - Prahalad - Ramaswamy -
- OPEN INNOVATION - Chesbrough
- SOCIAL INNOVATION - Manzini - Shea
- ENTREPRENEURSHIP - Eric Ries
- MANAGEMENT 3.0 - Hamel -
- MARKETING 3.0 - Kotler
- CONVERSATION MARKETING - Steven Van Belleghem
- CREATIVITY - Richard Florida, Teresa Hamel, Tim Hurson, David Kelley
- TEAM DYNAMICS - Tom Kelley,
- DESIGN THINKING - Tim Brown, Bruce Nassbaum
- CO-CREATING SHARED VALUE - MIchael Porter
- CITIZENSHIP / COMMUNITISHIP - Mintezberg
- CORPORATE SOCIAL RESPONSABILITY - Pierre Winkler
- OPEN CULTURE - Charles Leafbeatter, Charlene li
- COLLABORATIVE CULTURE - Dan Tapscott
- BUSINESS MODEL GENERATION – Alexander Osterwalder e.a.
- THE TEN FACES OF INNOVATION – Tom Kelly
- THE MEASUREMENT OF SCIENTIFIC AND TECHNOLOGICAL
ACTIVITIES - PROPOSED GUIDELINES FOR COLLECTING AND
INTERPRETING TECHNOLOGICAL INNOVATION DATA – OSLO MANUAL - OECD