Studio Breakfast. Spreek jij in de taal van de klant?

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Slides bij Webinar op 8/12/2017, met Hans Clijsters van HamiltonCoaching. Hoort in de reeks 'Studio Breakfast: hapklare webinars voor ambitieuze freelancers'.

Business

Basic idea:
Adapt as little as possible by
looking for your natural audience

3 step program
What do you do best? Who cares about that?
1 2
3
Make it even better for them!

Talent:
What do you do better
than anyone,
even on a
rainy monday morning?

What is your “why”? What is your utopia?

2) Cut the market in segments: why do they buy?
Segment:
“A group of customers
with the same needs
and interests”

3) Pick your segment: for who are you the most valuable?

Segment check: Which of their challenges can you resolve?

Dare to choose: you win some, you lose some

Website: Don’t hide yourself, you are the artist

Website: Use pictures of situations they recognize

Website: Tell them what dream you can realise

Website: Tell them your specialty and show them

Website: References, references, references, ...

Salestalk: Talk their language by not talking

Salestalk: Talk their language by repeating their goals

Salestalk: don’t assume they know how it works

OK, so you've heard my rant about lack of brands; enough lecturing. Let's discuss the main subject, your brand. These are the two most important ideas for you to consider: Build a website that inspires first. Everything, and I mean everything, reverts back to your website. If it’s pedestrian looking, difficult to navigate and difficult to search, you are toast. If you believe in this new “minimalist look,” where you have a cool look with no substance, consider this: Less is Less. Consumers want to make their statement; that’s why there are so many DIY home shows, cooking channels and more. Embrace that. Take a look at your brand from an outsider’s perspective, and instead of telling consumers what you think they want, ask them: “How can we inspire you today?” Then inspire them with color and with design ideas; inspire them to imagine. Think about Pinterest and why it is so successful. It’s visual. It’s informative. It engages people who are in turn, inspired to buy. Think Pinterest in your website’s design and communication because: Read more

The Psychology Behind Banner Design

Sinch

Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign--even with powerful display tools like retargeting. In this presentation, you'll learn how: -Psychology impacts banner performance -Copy and creative design work together to make or break a campaign -Creatives should be adjusted to maximize the performance of retargeting campaigns

Market smarter from the point of choice #pointofchoice

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Stop breathe plan

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Emotionally connect with your customers

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Sell me this pen

Abhinav Sabharwal- Business Analyst Mumbai

Sell me this pen. Possibly the best sales one liner in history. Haven’t heard it before? Coined by Jordan Belfort a.ka. Wolf of Wall Street - I suggest you block out 2 hours of your day to watch one of the best sales movies of all time. Don’t like movies? Read his book. In the last ten years, I have seen more sales leaders use this question as part of their interview process to whittle out the can-dos from the can-nots.

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Content Marketing and Storytelling

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Good brand bad brand

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Buyer Personas: Why They Matter and How to Create Them

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Fight for Yourself: How to Sell Your Ideas and Crush Presentations

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Startup Marketing & Sales

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xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com

Marketing Your Skillz: Self Promotion for the Shy, Creative Type

Daniel Schutzsmith

You can make the most amazing designs in the world but if no one knows what you did, then you won't get recognition for it. It is a fact that marketing is just as important to the success of a creative business as the work that is produced. Find out how some of the most well known interactive shops have become as well known as they are (hint, it's not just about the work!). This session will focus on the various techniques we can all use (from studio to freelancer) to market our work, promote our skills, and attract the kinds of clients we want. We will also discuss the role that awards and contests play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.

#NomadTalks 2: Find, Validate and Conquer Niche Markets for Solopreneurs

Theodor Berghausen

LEAP

Hatch

LEAP was designed by entrepreneurs and reflects the real life obstacles faced when trying to start a business. The event covers everything from nailing down your idea, to selling it and making money, and everything in between. It was built to be useful for anybody at any stage of the business lifecycle. Whether they are just flirting with the idea of a business, or already have some groundwork down and are trying to grow, LEAP will challenge participants to think outside the box and solve real business problems. All too often, business events end up being 1 person talking in front of a crowd with minimal engagement. LEAP is the exact opposite. Every participant is involved with every obstacle. Every participant learns a new skill and learns how to adapt that skill to their existing business. Don’t settle for another boring business event. LEAP into action

Intro to Growth Hacking -- How to get your first 10 (or 100) clients

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Session 6, summary 2013 2014 -2John Verhoeven

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Secrets of the Marketing Pros

Accelerated Marketing

The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC

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Sell More Ad Pages than you ever thought possible

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Workshops workshop copyYoungPlannersBE

Philadelphia Fashion Incubator Presentation - May 2018

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