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www.15inno.com
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Free books, white papers and exercises on 15inno.com!
What is innovation? Why is
innovation important?
- and other good questions…
Author, speaker and strategic advisor
on open innovation, innovation
management / culture and the people
side of innovation.
Get in touch!
www.15inno.com
stefanlindegaard@me.com
@lindegaard
Stefan Lindegaard
The key is for companies to build a common understanding
and a common language around innovation. Hint:
communication is a key element for innovation efforts today.
What is innovation?
PWC report: ”Two-thirds of the most innovative companies
say innovation is a competitive necessity compared with
19% among the least innovative” – If you do not move
forward, you move backwards.
Why is innovation
important?
What is usual? What is the new normal? The only constant
is change and it comes much faster than ever before.
Why can’t we stick to
business as usual?
"I'm an American, I'm happy to be an
American," he says. "But anybody who
thinks the Americans are going to be on
top of the heap 100 years from now is an
idiot. The only question is whether it will be
China or India. Now, whether it's a nation
like the United States or whether it's a
company, the odds of sustaining it are not
high.
"Point No. 2 is that companies that Jim
calls great have performed well. I wouldn't
deny that for a minute but they haven't led
anybody anywhere. I don't give a damn
whether Microsoft is around 50 years from
now. Microsoft set the agenda in the
world's most important industry at a critical
period of time, and that to me is leadership,
not the fact that you are able to stay alive
until your beard is 200 feet long."
Tom Peters
People first, processes next, then ideas!
What does it take to
be innovative?
1. Common Language and Understanding, Motivation,
Mandate and Strategic Purpose
2. Assets and Needs
3. Value Pools and Channels
4. Internal Readiness
5. External Readiness
6. New Skills and Mindset
7. Communications Strategy
7 Steps for Better
Innovation
What does it take to
be innovative? Can
you be innovative
without knowing it?
What challenges or
obstacles keep us from
being innovative?
Too much focus on products, technology
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)
Lack of resources in budget, people, infrastrucure
Unrealistic expectations on time, resources
There are no quick fixes because the top
executives that got us into this mess are not
ready to lead us out of it!
What can be lost when
we are not innovative?
Faster pace, shrinking window of opportunity,
less time for cash cows
Driven by global megatrends: faster, more
open, more transparent and more connected
We need a more holistic approach to innovation!
People first, processes next, then ideas!
It’s about execution!
Send me your questions!
Let’s connect on LinkedIn!
Join my LinkedIn group:
15inno by Stefan Lindegaard
Check my blog on www.15inno.com - share it!
stefanlindegaard@me.com / @lindegaard
Get in touch!

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What is Innovation? Why is Innovation Important? and Other Good Questions

  • 1. www.15inno.com stefanlindegaard@me.com Twitter: @lindegaard Hey! Free books, white papers and exercises on 15inno.com! What is innovation? Why is innovation important? - and other good questions…
  • 2. Author, speaker and strategic advisor on open innovation, innovation management / culture and the people side of innovation. Get in touch! www.15inno.com stefanlindegaard@me.com @lindegaard Stefan Lindegaard
  • 3. The key is for companies to build a common understanding and a common language around innovation. Hint: communication is a key element for innovation efforts today. What is innovation?
  • 4. PWC report: ”Two-thirds of the most innovative companies say innovation is a competitive necessity compared with 19% among the least innovative” – If you do not move forward, you move backwards. Why is innovation important?
  • 5.
  • 6. What is usual? What is the new normal? The only constant is change and it comes much faster than ever before. Why can’t we stick to business as usual?
  • 7.
  • 8.
  • 9. "I'm an American, I'm happy to be an American," he says. "But anybody who thinks the Americans are going to be on top of the heap 100 years from now is an idiot. The only question is whether it will be China or India. Now, whether it's a nation like the United States or whether it's a company, the odds of sustaining it are not high. "Point No. 2 is that companies that Jim calls great have performed well. I wouldn't deny that for a minute but they haven't led anybody anywhere. I don't give a damn whether Microsoft is around 50 years from now. Microsoft set the agenda in the world's most important industry at a critical period of time, and that to me is leadership, not the fact that you are able to stay alive until your beard is 200 feet long." Tom Peters
  • 10. People first, processes next, then ideas! What does it take to be innovative?
  • 11. 1. Common Language and Understanding, Motivation, Mandate and Strategic Purpose 2. Assets and Needs 3. Value Pools and Channels 4. Internal Readiness 5. External Readiness 6. New Skills and Mindset 7. Communications Strategy 7 Steps for Better Innovation
  • 12.
  • 13. What does it take to be innovative? Can you be innovative without knowing it?
  • 14.
  • 15. What challenges or obstacles keep us from being innovative?
  • 16. Too much focus on products, technology Silo rather than collaborative approaches Poorly defined innovation strategy (if any) Lack of resources in budget, people, infrastrucure Unrealistic expectations on time, resources
  • 17. There are no quick fixes because the top executives that got us into this mess are not ready to lead us out of it!
  • 18. What can be lost when we are not innovative?
  • 19.
  • 20.
  • 21. Faster pace, shrinking window of opportunity, less time for cash cows Driven by global megatrends: faster, more open, more transparent and more connected We need a more holistic approach to innovation!
  • 22. People first, processes next, then ideas! It’s about execution!
  • 23. Send me your questions! Let’s connect on LinkedIn! Join my LinkedIn group: 15inno by Stefan Lindegaard Check my blog on www.15inno.com - share it! stefanlindegaard@me.com / @lindegaard Get in touch!