This document contains notes from a presentation on innovation. It discusses working at startups versus large companies, open innovation trends, the skills needed for innovation work, and networking. The presentation advises developing skills in collaboration, communication, and an international mindset to be successful in innovation. It also offers to help connect the audience to innovation opportunities and networks.

1. www.15inno.com
stefanlindegaard@me.com
Twitter: @lindegaard
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Turkey Innovation Week
- Make a Difference Through Innovation

2. Author, speaker and strategic advisor
on open innovation, innovation
management / culture and the people
side of innovation.
Get in touch!
www.15inno.com
stefanlindegaard@me.com
@lindegaard
Stefan Lindegaard

3. A question to the
students
1) Start your own company or join
a startup
2) Work with innovation in a big
company?

4. A question to the
executives
Are you a Turkish company? 2) Are you a global company?

5. A CFO is wary about investing in the training and
education of the employees.
He asks the CEO: ”What happens if we invest in
developing our people and then they leave the company?”
The CEO is a bright person and replies: ”What happens if
we don’t and they stay?”

6. The state of
innovation today

8. Faster pace, shrinking window of opportunity, less time for cash
cows
Driven by global megatrends: faster, more open, more
transparent and more connected
We need a more holistic approach to innovation!

9. What is open innovation?
“…a philosophy or a mindset that they should embrace within their
organization.
This mindset should enable their organization to work with external
input to the innovation process just as naturally as it does with internal
input”
Open innovation as a term will disappear in 5-7 years!

10. P&G PHARMAMEDTECH
Cycle time, money, IPR, conservatism, government regulations and
internal readiness

11. • Speed, diversity, new knowledge
pools
• Experimentation (don’t be left
behind)
• Marketing as well as innovation
vehicle
Corporate
benefits:
(open innovation/crowdsourcing)
You? New and better ways to get
your job done, more opportunities

12. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

13. WORK
PRODUCTS FUNDING
INTER-
MEDIARIES
COMPANIES
PUBLIC

14. P&G PHARMAMEDTECH
Cycle time, money, IPR, conservatism, government regulations and
internal readiness

15. • interactions between big and small is hot
• the big issue is how to scale up open innovation
• companies are about to upgrade their innovation
capabilities (some are in for a surprise)
Current (open)
innovation trends

16. Innovation has to go
beyond products and
technology

19. www.businessmodelsinc.com

20. SME’s versus big
companies

21. Speed of decision-making: Slow, bureaucratic meets rapid, lean =
tensions!
Attitude towards risk: Vested interest versus nothing to protect, everything to
win!
Differing definitions of innovation: Do we speak the same language?
Following rules versus breaking rules: Real progress often requires you to
break / bend rules

22. Entrepreneurship is do or die based on market necessity,
opportunity and ingenuity!
Innovation is about strategic choices!
Different things = different approaches!

23. Innovation as a career
choice
What got you into the game 10 years ago is no
longer enough! Engineers, pay attention!

24. Horizontal: disposition for
collaboration across disciplines
Vertical:
depth of
skill which
allows to
contribute
Credit: Tim Brown / IDEO
Only T-shapes:
“Occasionally, we
have people who
don’t really have a
depth of skills, and
they really struggle.
They don’t get
respect from the
group.”
Only I-shapes:
“…very hard for them
to collaborate…each
individual discipline
represents its own
point of
view…becomes a
negotiation…you get
gray compromises…
The results are never
spectacular but at
best average.”

25. 1) Holistic point of view (intrapreneurial skills)
2) Ability to constructively handle conflict
3) Optimism, passion and drive
4) Curiosity and belief in change
5) Tolerance for / ability to deal with uncertainty
6) Adaptive fast learner with sense of urgency
7) Talent for networking / strategic influencing
8) Communication skills

26. No networking culture? No innovation culture!
- future winners get communities to work!

27. Networking efforts require purpose/direction, training, time and
commitment/structure. Few executives get this.

28. • View communication in the broad sense – include networking
and stakeholder management
• Use a range of communication tools – too few innovators
know about social media let alone communication in general
• Develop a strategy for this
Great innovators are
great communicators!

29. How many of you are on LinkedIn? Why are you on LinkedIn? What
about Twitter?

30. Identify 10 keywords / terms and work them on LinkedIn and Twitter. What
happens?

31. A perception on
innovation in Turkey

32. Too much focus on R&D (products and technology). Too little focus on
innovation (products and technology + services and processes)

33. “Within DSM we distinguish between R&D and innovation; where R&D
turns money into knowledge, innovation is the process of creating
business out of this knowledge.”

34. Patents are no longer the best way to measure your innovation
strengths

35. Universities are no longer the best partners for external collaboration

36. Employees SuppliersManagers Academics /
institutions
Executives VCsAlumni Startups
Business unit
/ function
Users /
consumers
Government
Competitors Inventors

37. InnoCentive Alliances /
joint ventures
Campaigns
(Comm / Public)
Entrepreneur
Day
Consortia
MyStarbucks
Idea.com
Campaigns
(Comm / Public)
Supplier
Summit
CREDIT: OVO Innovation

38. Image: Colin West McDonald / CNET
“FirstBuild is global co-creation paired with a microfactory on site,” said
Chip Blankenship, CEO of GE Appliances. “We will innovate and bring
products to market faster than ever before.”

39. It’s about execution!
People first, processes next, then ideas…

40. Discovery – Incubation – Acceleration: Have the right people at the right
time!

41. What skills / key people do you need now, short and long term? How do
you get access to them?

42. Intrapreneurship
brings ideas and
people together

43. “Intrapreneur:
a person within a large corporation who takes direct
responsibility for turning an idea into a profitable finished
product through assertive risk-taking and innovation.”
American Heritage Dictionary, 1992

44. The Man on The Moon competition
• To identify and develop new ventures that creates significant growth
and/or strategic advantages
• To spot and develop talent
• To change the culture and establish ”intrapreneurship” as a fourth career path

45. “…an intrapreneur must have the ability to see and pursue possibilities by
piecing together innovations across three or more business functions
simultaneously.”
Paul Campbell, former VP, HP

46. Same question to the
students
1) Start your own company or join
a startup
2) Work with innovation in a big
company?
Turkish companies have the potential to be great places to
work and innovate. Help them unleash the potential!

47. Some advice
• Develop an international mindset (English is a must)
• Gain a strong understanding of social media and innovation
• Find the intersections of business interests (maybe even
personal interests)

48. Turkey has lots of opportunities;
lots of challenges.
Let me help…
Send me your questions!
Let’s connect on LinkedIn!
Join my Innovation Upgrade network in Turkey!
Read my posts on www.15inno.com and LinkedIn pulse!
stefanlindegaard@me.com / @lindegaard
Get in touch!