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WHAT IS INNOVATION……
• INNOVATION IS THE IMPLEMENTATION OF NEW OR SIGNIFICANT
IMPROVED PRODUCT OR PROCESS.
• NEW PRODUCTS, BUSINESS PROCESSES AND ORGANIC CHANGES
THAT CREATE WEALTH OR SOCIAL WELFARE.
• FRESH THINKING THAT CREATES VALUE
• APPLICATION OF KNOWLEDGE IN A NOVEL WAY, PRIMARILY FOR
ECONOMIC BENEFIT
WHAT IS INNOVATION…..
INNOVATION IS
SIMPLY “THINKING
OUT OF THE BOX
AND
IMPLEMENTING IT”
EXAMPLE…..
MISCONCEPTIONS……
1. CREATIVITY
2. INVENTION.
• Every invention is innovation but every
innovation is not invention
• Invention is conversion of cash into ideas.
Innovation is conversion of ideas into cash
• Creativity is thinking new things innovation is
doing new things.
• People are creative. Products or processes are
innovative
TYPES OF INNOVATION…..
Product Innovation
Process Innovation
Marketing Innovation
PRODUCT INNOVATION…
• INTRODUCTION OF A GOOD OR SERVICE THAT IS NEW OR
SIGNIFICANTLY IMPROVED WITH RESPECT TO ITS CHARACTERISTICS.
• NEW PRODUCTS: DIFFERENT CHARACTERISTICS FROM PREVIOUS
PRODUCTS
• SIGNIFICANT IMPROVEMENTS: CHANGES IN MATERIALS,
COMPONENTS, AND OTHER CHARACTERISTICS THAT ENHANCE
PERFORMANCE.
PROCESS INNOVATION….
•IMPLEMENTATION OF A NEW OR SIGNIFICANTLY
IMPROVED PRODUCTION OR DELIVERY METHOD
(CHANGES IN TECHNIQUES, EQUIPMENT AND/OR
SOFTWARE)
•INTEND TO : DECREASE UNIT COST OF PRODUCTION OR
DELIVERY INCREASE QUALITY OR PRODUCE OR DELIVER
NEW OR SIGNIFICANTLY IMPROVED PRODUCTS
MARKETING INNOVATION…
• IMPLEMENTATION OF A NEW MARKETING METHOD INVOLVING
SIGNIFICANT CHANGES IN PRODUCT DESIGN OR PACKAGING,
PRODUCT PLACEMENT, PRODUCT PROMOTION OR PRICING
• BETTER ADDRESSING CUSTOMER NEEDS, OPENING UP NEW
MARKETS, OR NEWLY POSITIONING A FIRM’S PRODUCT ON THE
MARKET  INCREASING FIRM’S SALE.
• EXAMPLE: PRODUCT DESIGN OR PACKAGING, PRODUCT PROMOTION
ETC.
Innovation

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Innovation

  • 1.
  • 2. WHAT IS INNOVATION…… • INNOVATION IS THE IMPLEMENTATION OF NEW OR SIGNIFICANT IMPROVED PRODUCT OR PROCESS. • NEW PRODUCTS, BUSINESS PROCESSES AND ORGANIC CHANGES THAT CREATE WEALTH OR SOCIAL WELFARE. • FRESH THINKING THAT CREATES VALUE • APPLICATION OF KNOWLEDGE IN A NOVEL WAY, PRIMARILY FOR ECONOMIC BENEFIT
  • 3. WHAT IS INNOVATION….. INNOVATION IS SIMPLY “THINKING OUT OF THE BOX AND IMPLEMENTING IT”
  • 5. MISCONCEPTIONS…… 1. CREATIVITY 2. INVENTION. • Every invention is innovation but every innovation is not invention • Invention is conversion of cash into ideas. Innovation is conversion of ideas into cash • Creativity is thinking new things innovation is doing new things. • People are creative. Products or processes are innovative
  • 6. TYPES OF INNOVATION….. Product Innovation Process Innovation Marketing Innovation
  • 7. PRODUCT INNOVATION… • INTRODUCTION OF A GOOD OR SERVICE THAT IS NEW OR SIGNIFICANTLY IMPROVED WITH RESPECT TO ITS CHARACTERISTICS. • NEW PRODUCTS: DIFFERENT CHARACTERISTICS FROM PREVIOUS PRODUCTS • SIGNIFICANT IMPROVEMENTS: CHANGES IN MATERIALS, COMPONENTS, AND OTHER CHARACTERISTICS THAT ENHANCE PERFORMANCE.
  • 8. PROCESS INNOVATION…. •IMPLEMENTATION OF A NEW OR SIGNIFICANTLY IMPROVED PRODUCTION OR DELIVERY METHOD (CHANGES IN TECHNIQUES, EQUIPMENT AND/OR SOFTWARE) •INTEND TO : DECREASE UNIT COST OF PRODUCTION OR DELIVERY INCREASE QUALITY OR PRODUCE OR DELIVER NEW OR SIGNIFICANTLY IMPROVED PRODUCTS
  • 9. MARKETING INNOVATION… • IMPLEMENTATION OF A NEW MARKETING METHOD INVOLVING SIGNIFICANT CHANGES IN PRODUCT DESIGN OR PACKAGING, PRODUCT PLACEMENT, PRODUCT PROMOTION OR PRICING • BETTER ADDRESSING CUSTOMER NEEDS, OPENING UP NEW MARKETS, OR NEWLY POSITIONING A FIRM’S PRODUCT ON THE MARKET  INCREASING FIRM’S SALE. • EXAMPLE: PRODUCT DESIGN OR PACKAGING, PRODUCT PROMOTION ETC.