NCDs such as cardiovascular disease, cancer, respiratory disease, and diabetes are a major global health problem, causing over 60% of deaths worldwide. While often viewed as problems of wealthy nations, over 80% of NCD deaths occur in low- and middle-income countries. WHO recommends policies like restricting tobacco and alcohol marketing, reducing salt intake, and promoting physical activity and healthy diets to address common NCD risk factors. However, addressing NCDs requires moving beyond a production-focused paradigm to a more holistic approach considering cultural, social, and economic factors across food systems.

2. 1. The Problem

7. 2. What’s driving this food world?

9. Linking food, health, income & justice John Boyd Orr (1880-1971) public health researcher 1 st D-G of FAO Sicco Mansholt (1908-1995) 1 st European Agriculture Commissioner for 1958-1972

12. Fat is overproduced yet consumers are told to eat less Source: WHO/FAO (2003) Diet, Nutrition and the Prevention of Chronic Diseases . WHO TR 916 p.18

13. 3. What is needed?

19. Mind- and data-shifts required From... To.... How to increase output for current diets What do bodies need and how can farming grow it How to mine resources for food How to build production on ecological principles How to lower prices How to reflect full costs How to be more efficient How to redefine what is meant by efficiency

20. change what & how we eat = sustainable diets FOOD WHY WHAT Meat Cancer; water; land use Offer less; mainly or only grass-fed Coffee / tea Water; labour conditions Less; only fair trade; drink water Fruit All year round? Seasonal Fish Health vs. fish stock collapse Eat less; only accredited – wild catch & farmed Vegetables Health; water; GHGs; Kenyan beans? Seasonal greens