B.tech Civil Engineering Major Project by Deepak Kumar ppt.pdf
The art of seductive sourcing
1. The Art of Seductive Sourcing
Leveraging Social Media to Attract and Find
Passive Candidates
2. Andrew Chow
Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner & Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
Profile
3. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 220 interviews/feature in 6 years from local / International media
4. Seductive Sourcing =
Social Recruiting
If Business can be done Socially, so can Recruitment!
5. Social Recruiting
“the process of sourcing or recruiting
candidates through the use of social
platforms as promotional and/or
advertising channels by employers
and recruiters”
- Wikipedia
Social Recruiting 101
6. Social Recruiting Culture
You don't have to be ‘recruiting' to be recruiting
Be social and professional at the same time
Share, not Sell the “company”
Weigh the pros and cons of different networks
Integrate social media with other recruiting
channels
Social Recruiting 101
19. Strategy
Social Recruiting is online Employer Branding
Focus on Target Audience
Narrowing instead of Broadcasting
Social Recruiting Game Plan
20. Channels
No One size Fits all
Where to find who?
Too few Channels for too Long
Are we casting our net far enough?
Advertising vs Advocating
Are our staff helping out in recruitment?
Social Recruiting Game Plan
21. Message
Use the Right Social Tone for Gen Y
Engage other Influencers
Encourage more conversation
Social Recruiting Game Plan
22. 7 Social Recruiting
Best Practices
Due diligence requires more work than you think
23. Social Recruiting = Employer Branding
Corporate branding on Twitter
Social Recruiting Best Practices #1
24. Social Recruiting = Employer Branding
Make it fun on fan page & blog
Social Recruiting Best Practices #1
25. Social Recruiting = Employer Branding
Standardize you Company Name on Linkedin
Social Recruiting Best Practices #1
28. Research on Status and Update
“My boss is a dumbass!”
“It’s Monday and I am already thinking about
TGIF”
“Hate to manage our road show this weekend,
it’s a bloody waste of time!”
Social Recruiting Best Practices #4
36. Manage your conversation
1. Experiment with social media
2. Make a plan
3. Listen
4. Be transparent & honest
5. Be personable and act like a person
6. Contribute in a meaningful way
7. See criticism as an opportunity
8. Be proactive
9. Accept you can’t do it all yourself – TEAMWORK!
10. Develop other Advocates within your network
Social Recruiting Best Practices #7