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Bsm wk i_su12


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Bsm wk i_su12

  1. 1. Session I: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Yadira Galindo 1
  2. 2. Welcome!• I’m Yadira Galindo, your tour guide through the wonderful world of Beginning Social Media.• Former print reporter turned public relations specialist and now lecturer• Email:• Cell: 619-379-3977 (text okay)• You can find me online! • Facebook (yadira.galindo) • Twitter (yadira_galindo) Me, or at least • LinkedIn (yadiragalindo) me on Yahoo!• Class introductions • Name, short bio, SM experience • Why are you here? 2
  3. 3. Agenda• We have a lot to cover over the next four weeks. Fasten your seatbelts! • Pass out syllabus • Introduce BSM Online • Online classroom for BSM on Facebook • “Secret” group • Post link to article, comment on two others weekly • Ask questions! Engage! 3
  4. 4. Requirements• Weekly attendance  Sign-in required! With only four weeks in the course, missing a class could adversely impact your grade!• Completion of weekly reading & written assignments  posted to BSM Online weekly• Participation in class & on BSM Online• Final project  will be discussed in further detail in Session II & III 4
  5. 5. Course Overview• According to the course description, we are going to be very busy!• Introduction to web-based social media tools. Get a broad overview of applications such as Facebook, Twitter, LinkedIn, Pinterest and YouTube as media professionals’ tools. Class explores engagement, managing social networks and delivering quality content. Other topics include web branding and promoting a brand across platforms.  Note: Social media is a constantly evolving topic of discussion. For that reason, the changing times could result in a change in the syllabus. Stay tuned! 5
  6. 6. Course Overview You are here, so the assumption can be made that you understand the influence and impact social media can have for a media professional in today’s fast-paced world. More: 6 media-revolution-3-video-long-version/
  7. 7. Course Overview Facebook got a timeline, And a new toy … 7
  8. 8. Course Overview More: Pinterest is Now the No. 3 Social Network in the U.S. [STUDY] 8
  9. 9. Course Overview• Goals & Objectives  The point isn’t to learn the ins and outs of every one of the latest social networking trends. Instead, it is to …  understand the hows and the whys,  use it to enhance your online brand and expand your reach as a media professional,  and embrace the ability to adapt regardless of the tools. Because they will change! 9
  10. 10. Let’s Get Started! 10
  11. 11. Social media literacy & citizenship When the BSM class began the discussion was about how media professionals could simply and easily use social media. The slide looked something like this.  To promote content and  News & information drive traffic publishing  Open dialogue with the  Blog & website community they are trying to integration reach  Build a network  Research and news gathering  Establish a personal  Crowdsourcing and building a brand community of resources From Teaching Social Media, 11
  12. 12. Social media literacy & citizenship Over time, the discussion evolved. Using Using Well  To promote content and  Social media factor in drive traffic organic SEO  Open dialogue with the  Customer service community they are extending beyond the trying to reach 1-800 number  Crowdsourcing and  Crowdfunding, building a community of recruitment of talent & resources hiring  News & information  Crisis management & publishing direct-to-audience messaging 12
  13. 13. More than a wallflower:Engagement & quality content• In the sports world, the most successful teams have a great playbook, a strategy they employ to win a game. 13
  14. 14. More than a wallflower:Engagement & quality content• Develop a social media strategy!  Define goals and objectives  Pinpoint your audience  Identify potential evangelists/super-sharers  Audit your resources (I mean really audit!)  Encourage and reward buy-in internally  Establish a social media protocol  Start using social media From  Measure results How the heck do I start building a social media marketing s , Green Buzz Agency 14
  15. 15. Looking good:Making your profile count 15
  16. 16. Looking good:Making your profile count• Photos:• Do not settle for the egghead or the shadowman. Be you. Illustrate who your are. Be your brand.• Select a headshot that captures you as you really look.• Use the same photo across applications and save the image with your name. SEO! 16
  17. 17. Looking good:Making your profile count• Usernames: • Be you. Be your brand. Not @hottiemom74. Or @tipsytommy. • If you do, change it. Like yesterday. How. Favorite taken? Ideas. • Take time to customize URL in Facebook, LinkedIn, etc. • Keep it short. • Avoid inclusion of corporate labels. You never know … Tip: To see if your desired name is available across all social media platforms, check out the social media too – Social Media Today 17
  18. 18. Looking good:Making your profile count• Bio: • No bio = less followers. • Be you. Be your brand. Don’t be Bob Dylan song lyrics. Bleh. • It’s only 160 characters. Use the space wisely. •Identify and include keywords that describe you, your business, your interests. Who you would follow. Birds of feather … •Do add a website URL. Help friends/fans/followers/connections. •Be consistent across applications. 18
  19. 19. Social Media 101: Twitter, Part I • Think of Twitter as a mini-blog. Or, to be more exact, a micro-blog. • Allows users to send text-based updates called tweets, up to 140 characters long. • Over 140 million active users as of 2012 generate over 340 millions tweets daily.Twitter was foundedin March 2006, but • Service is public by default and it issoared in popularity far more accessed by mobile deviceafter 2007 SXSW. than by desktop. • Demographic is older, newer to socialMore on Wikipedia. media. Also, slightly more women. 19
  20. 20. Social Media 101: Twitter, Part I Anatomy of Twitter 20
  21. 21. Social Media 101: Twitter, Part IDo you know? Why should I use it?1. Tweet 1. Micro-blogging2. Follower 2. Quick answers3. Retweet (RT) 3. Finding a job4. @reply 4. Text-meets-conference call5. Hashtag 5. Venting (Keep it clean)6. Direct Message (DM) 6. Keeping up with your team7. Trending Topics 7. Movie, restaurant reviews8. Twitter Search 8. Political, social causes 21
  22. 22. Social Media 101: Twitter, Part I Finding my Twitter voice1. @Replies2. Retweets Do:3. Blog Posts Be helpful.4. “As-It-Happens” Engage.Updates Share.5. Photos6. Questions Don’t:7. Answers Be annoying.8. Maladies Be toxic.9. Celebrations Be illiterate.10. Digital small talk Whine. 22