B2B Digital Marketing on Social Media

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B2B Digital Marketing on Social Media

  1. 1. Digital Marketing
  2. 2. Future = Convergence
  3. 3. Pitching vs Engaging
  4. 4. Reporting vs Sharing
  5. 5. Authority vs Authencity
  6. 6. Campaign vs Collaboration
  7. 7. Database vs Network
  8. 8. Content is KING OriginalCo-created User-generated
  9. 9. Conversation is QUEEN• Attitude : Be Social, not just Professional – Listen before you speak – Transparency & Honesty – Share before Selling – Be Personable, Not Personal
  10. 10. Conversation is QUEEN• Response : Know what you are in for – Form a task force – Develop a Response Strategy Map – See criticism as an opportunity
  11. 11. Community is your ARMY– Where? • Niche Business-Social Network • Community of selected stakeholders • Staff network– How? (Crowd Sourcing) • Collaboration • CRM • Virtual Workplace/Boardroom discussion
  12. 12. Corporate Challenges• CEO Blog – Personal Branding in B2B business• Internal communication – Staff dialogue• System integration (is everyone else ready?• Social Media policy (corporate governance)• KPI and Dashboard leading to ROI (How are we measured?)
  13. 13. Compatibility is your KINGDOM• Mobile versions (iphone/ipad/Desktop)• Open ID : Sign up made simple• Foursquare : Location based marketing with feedback• Twitter : Open Chat 24/7 (forget email, let’s open up the chat!)
  14. 14. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/More than 200 interviews/feature in 6 years from local and international media

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