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How to utilize social media in your job search

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How to utilize social media in your job search

  1. SOCIAL MEDIA AND YOUR BRANDHow to use social media in your job search Presented to TRCA’s M2P Program on August 28th, 2012 By Heather Briggs of Briggs Strategy
  2. PART 1: WHY ARE WE HERE TODAY TALKING ABOUT SOCIAL MEDIA?
  3. SOCIAL MEDIA ISN’T GOING AWAY ANYTIME SOON.
  4. THE STATS•62% of adults worldwide now use social media•65% of the world’s top companies have an activeTwitter profile•LinkedIn has grew by 45% from January 2011 –January 2012•LinkedIn in Canada = 5.1 million users, Linkedin inUS = 58.5 million users
  5. PUSH ERA = SHOUTING FOR ATTENTION (INTERRUPTION MARKETING)
  6. PULL ERA = AN INVITATION TO HAVE YOUR ATTENTION (PERMISSION MARKETING)
  7. PERMISSION MARKETING• Anticipated – people look forward to hearing from you• Personal – the messages are directly related to the individual• Relevant – the content is about something the prospect isinterested in
  8. INTERRUPTION MARKETING – JOB SEARCHHanding out 1000’s of resumes, knocking on doors, coldcalling, using cluttered and saturated job search engines
  9. PERMISSION MARKETING – JOB SEARCH Developing a personal brand, having online profiles, building professional contacts and networks, creatingcontent that draws people to you and your skills/interests
  10. “Personal branding includes your professional reputation,online image and personal characteristics such as your workstyle, community engagement and worldview. It incorporatesthe particular skills, talents and areas of expertise you’vecultivated.”
  11. WHY BUILD A PERSONAL BRAND?• It will differentiate yourself from other job seekers• It can give you a professional voice in your industry• It can help you become known as an expert in your field• It can help you be found by recruiters and HR people• It helps people understand who you are - People hire people, not just skills• Stay busy, stay focused, have some fun while you’re at it
  12. WHAT TO THINK ABOUT?• Your work history• Your education• Your passions, interests and hobbies• What problems do you love to solve• Your personality traits• What people tell you you’re good at• Your culture and heritage
  13. TAKE 5 MINUTES RIGHT NOW.1. How would your colleagues describe your strengths?2. In the past, on what issues were you the go-to person in your organization?3. What do you know more about than most people?
  14. PART 2: TAKING YOUR PERSONAL BRAND INTO SOCIAL MEDIA
  15. Understand the principles of social media Talk, Listen, Energize
  16. TALK• It is what you say, give and put out into the world• Ask questions, offer advice, share information and expertise• Talk about what matters to you most – causes, hobbies, interests (in and out of work)• Be generous – what do you have to give• Videos, blog posts, updates, resources and links
  17. LISTEN• Don’t forget a conversation isn’t just one sided• Find and follow companies, recruiters, job search resources• Listen to future potential employers – what do they say, what is relevant to them, do they post jobs via Social media• Use tools - @ replies, alerts, searches, newsfeeds, tags, groups,
  18. ENERGIZE• Join the conversations happening in groups or on Twitter• Join the groups in LinkedIn and participate• Network with like-minded people on and offline• Get recommendations on LinkedIn• Start your own groups if you feel there is a need
  19. PART 3: THE TOOLSLINKEDIN AND TWITTER
  20. WHY LINKEDIN?• Network with groups and associations• Get recommendations• Build your resume and keywords• Research companies you want to work for• perform daily job search• Get found by recruiters
  21. WHAT MAKES A LINKEDIN PROFILE POWERFUL?
  22. #1 PROFESSIONAL PHOTO
  23. #2 ATTENTION GETTING HEADLINE – I’M LOOKING FOR A JOB
  24. #3 COMPLETE EXPERIENCES, KEYWORD RICH
  25. #4 CONNECTIONS, WEBSITES AND CUSTOMIZED URL
  26. #5 COMPELLING, INTERESTING SUMMARY
  27. #6 CLEAR CALL TO ACTION
  28. #7 GET RECOMMENDATIONS
  29. WHY TWITTER?• Network with like-minded people• Share expertise• Stay on top of current topics and trends• Follow companies you are interested in• Develop your professional voice and reputation• Tap into advice and resources on a variety of topics
  30. WHAT MAKES TWITTER WORK?
  31. #1 YOUR BIO – NEEDS TO BE 160 CHARACTERS
  32. #2 FOLLOW PEOPLE BASED ON INTERESTS
  33. #3 UNDERSTAND #HASHTAGS
  34. #4 LINK YOUR UPDATES WITH LINKEDIN
  35. #5 USE LINK SHORTENING TOOLS TO TRACK AND CREATE CONTENT
  36. IN CONCLUSION • Set realistic goals • Practice makes perfect• Be professional and proactive • You are adding a new skill •Have fun
  37. Thank you. briggsstrategy.com facebook.com/briggsstrategy Twitter.com/heathrbriggslinkedin.com/heatherlaurenbriggs
  38. Resources: •http://www.linkedin-makeover.com/linkedin-profile-samples/ •http://blog.linkedin.com/2012/06/26/personal-brand-on-linkedin/ •http://mashable.com/2009/07/27/linkedin-personal-brand/ •http://socialmediatoday.com/496832/how-linkedin-works•http://socialmediatoday.com/chuckhester/615106/businesslink-how-effectively- use-linkedin-just-15-30-minutes- day?utm_source=&utm_medium=&utm_campaign= •http://video.forbes.com/fvn/tech/km_careerchick020909
  39. LinkedIn profiles and companies: People: - http://www.linkedin.com/in/caustan -http://www.linkedin.com/in/chrisrickett Companies: - https://www.linkedin.com/company/enermodal-engineering - http://www.linkedin.com/company/10048?trk=tyah - http://www.linkedin.com/company/stantec?trk=extra_biz_viewers_viewed- http://www.linkedin.com/company/aecom_15656?trk=extra_biz_viewers_viewed - http://www.linkedin.com/company/snc-lavalin_2?trk=extra_biz_viewers_viewed -http://www.linkedin.com/company/96034?goback=%2Efcs_GLHD_summerhill+grou p_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hits - http://www.linkedin.com/company/1011922?trk=tyah
  40. LinkedIn groups: Groups:- http://goo.gl/Qw3vm (LEED Accredited Professionals) - http://goo.gl/IGepm (Building Science Community) - http://goo.gl/wfdPd (Feed-In-Tariff Ontario) - http://goo.gl/U8ksa (Green Professionals) - http://goo.gl/SI92z (Green Drinks Toronto) - http://goo.gl/Bb98V (The Green Pages) - http://goo.gl/1CWQq (Green Building Connect)
  41. Who to follow on Twitter: @M2PTRCA @HelloToUniverse @WorkCabin @EarthRangers @environmentont @greenjobsforum @Ont_ECO @GEOntario @NatureCanada @OntarioNature @WaterfrontTO @CdnEnergyEffic

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