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Digital Capital Week Session

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Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).

Digital Capital Week Session

  1. Everything
is
changing.
 What
you
are
doing
isn’t
 working
anymore.

The
 stakes
are
higher
than
 ever.

 What
does
it
really
take
 to
make
a
difference
in
 the
digital
age?
 Making
Big

 Things
Happen

  2. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of>line.
The
effects
of
these
 changes
are
being
felt
by
all
of
us,
 every
day,
all
the
time.


  3. [3
Things]

  4. [240
Seconds]

  5. [Ideastorm]

  6. [Must­Reads]

  7. There
is
no
‘right
way’
to
blog
 Everything
is
social:

 Relationships
Matter:

 What
people
are
doing,
why
 Why
(and
how)
you
build
 it
matters,
and
what
you
 more
than
a
big
list
of
 should
do
about
it.
 names.
 Say
anything:
 Get
off
the
couch:
 How
content
drives
activity
 When
you
have
an
audience
 and
what
you
should
be
 ready
to
take
action,
what
 creating
to
drive
results.

 should
you
ask
them
to
do.

  8. [Social]

  9. Listen Learn Participate Adapt
  10. Look for opportunities to offer information or action items where people are looking for them.
  11. Don’t worry so much about collecting people like bottlecaps. Worry about filling your niche and providing value where the people are.
  12. Look for opportunities to meet potential community members offline to supplement your online relationship.
  13. [Content]

  14. What
do
people
want
 (and
respond
to)?
 Timely,
relevant,
compelling
information

  15. How
do
you
know
 what
to
create?
 Demographic







Psychographic

 Technographic




Behavioral

  16. Anything
can
become
 (good)
content
 Human…
ize

 
Personal…ize
 
Local…ize
 Operational…ize 
Granular…ize 
 
Opportunity…ize

  17. Some
(Starter)
Ideas
 100
Days
 Read
This
 News
 1
Picture
 Do
That
 Business
 20
Questions
 Tell
Him
 Sports
 60
Seconds
 Ask
Her
 Culture
 50
States
 Say
what?
 Weather

  18. [Relationships]

  19. The
Importance
of
Conversation
 Or
Why
You
Are
Wasting
Your
Time
on
Social
If

 You’re
Only
Talking
to
Yourself

  20. Find the Voice(s) for Your Org 1.  Identify
your
social
communications
spokespersons.


 •  Leadership
 •  Media
Spokespersons
 •  Brand
Ambassadors
 •  Volunteers
 •  Writers,
Editorial
Staff
 2.
Unique
voice
more
important
than
title.
 3.
Social
stars
are
in
your
midst.
Find
&
enlist
them.

  21. Train
First,
Then
Empower
 1.  Establish
Guidelines.

 
For
AARP:
Be
Transparent,
Be
Responsible,
Be
Non­ Partisan,
Be
Trained,
Be
Responsive
 2.
Know
where
your
organization’s
comfort
zone
is
and
 stay
in
the
sweet
spot.
 3.
Do
not
commit
to
social
if
you
are
not
prepared
to
 connect,
engage,
respond,
banter.

  22. Have
no
fear.
Ok,
some
healthy
fear.
 •  Talk
to
people
you
know.
 •  Talk
to
people
you
want
to
know.
 •  Talk
to
people
you
don’t
know
that
are
talking
 about
things
you
care
about.

  23. Talk
Back:
Media

  24. Talk
Back:
Customer/
 Member
Service

  25. Talk
Back:
Community

  26. [Activation]

  27. Donors are great… But what do you do when…
  28. …your donors aren’t Rich Uncle Pennybags?
  29. TALENTS EVERYONE HAS DIFFERENT
  30. bookmark website talk facebook rate twitter submit an tag idea stumbleupon write vote blog check-in like it @ mention give create buzz recruit feedback review share link comment embed use it in a host an retweet presentation digg event
  31. 76% of all givers are motivated by friends and family Givers of money, time, shared links, tweets, ReTweets, reviews, votes, ratings, comments, blog posts…
  32. Let go Trust that they know the best way to communicate and motivate their network
  33. Example: Atlas Corps
  34. [IdeaStorm]

  35. Scenario:
The
media
(and
 everyone
else,
online
and
of>line)
 is
talking
about
your
issue
–
but
 not
your
organization.

 Challenge:
How
do
you
 demonstrate
your
credibility,
 expand
your
reach,
and
get
help
 advance
your
cause?

  36. Tools
 People
 There
is
no
‘right
way’
to
blog
 Content
 Activities

  37. 24
Hours
 7
Days
 30
Days
 100
Days
 365
Days

  38. [People]

  39. Alison McQuade amcquade@globalgiving.org www.facebook.com/globalgiving @GlobalGiving @akmcquade
  40. Tammy Gordon tgordon@aarp.org www.facebook.com/AARP www.youtube.com/AARP @AARP @floridagirlindc
  41. Brian Reich brian@littlemmedia.com www.thinkingaboutmedia.com www.facebook.com/BrianReich @BrianReich
  42. Wendy Harman harmanw@usa.redcross.org www.facebook.com/redcross http://blog.redcross.org/ @redcross @wharman

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