1. Providing Stakeholders and Public
Users with Relevant and Timely
Information through Online
Content Management
Andrew Chow

2. Profile
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner & Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore

3. Social Media Contacts
 Social Networking
 Facebook - http://www.facebook.com/#!/AndrewChowKokWah
 Plaxo http://ideasandrew.myplaxo.com/
 Linkedin - http://sg.linkedin.com/in/ideasandrew
 Social Media Sharing
 Flickr Collection - http://www.flickr.com/photos/ideasandrew/
 Youtube Channel - http://www.youtube.com/user/ideasandrew
 Slideshare - http://www.slideshare.net/ideasandrew
 Podomatic - http://ideasandrew.podomatic.com
 Social Blogging / Micro-blogging
 Twitter - http://twitter.com/Ideasandrew
 Wordpress – www.andrewchow.sg

4. Content
 Online Content Management System
 Building Social Network as Inner Circle
 Response Strategy Map

5. Online Content
Management
System
10 essential features

6. #1 : Core functionality

7. #2 : The Editor

8. #3 : Managing assets

9. #4 : Search
 Freshness – How often does the search engine index your site? This is
especially important if your site changes regularly.
 Completeness – Does it index the entire content of each page? What about
attached files such as PDFs, Word documents, Excel and Powerpoint?
 Speed – Some search engines can take an age to return results. This is
especially common on large sites.
 Scope – Can you limit the scope of search to a particular section of the site
or refine search results once returned?
 Ranking – How does the search engine determine the ranking of results?
Can this be customized either by the website owner or by the user?
 Customization – Can you control how results are returned and customize
the design?

10. #5 : Customization

11. #6 : User interaction

12. #7 : Roles and permissions

13. #8 : Versioning

14. #9 : Multiple site support

15. #10 : Multi-Language support

16. Features are an important part of the CMS
selection process, but they are not everything.
It is also important to consider issues like
licensing, support, accessibility,
security & training .
Conclusion

17. Building Social Network
Building your inner circle

19. Building your Social Network
10 Questions to Ask

20. #1 - Will the interface be familiar to
my users?

21. #2 - How extensive can user profiles
be?

22. #3 - Does the system tap into
directory tools and other enterprise
applications?

23. #4 - What level of security does it
offer?

24. #5 - What kinds of monitoring tools
are available?

25. #6 - Does the system meet all of our
collaboration requirements?

26. #7 - Does the system offer
file-sharing capabilities?

27. #8 - What kind of group capabilities
are available?

28. #9 – Is there an app for that?

29. #10 – What mobile capabilities?
Desktop
Mobile

30. Response Strategy
Map

32. Response Strategy
Map
10 Critical Success Factors

33. #1 – Device a Game Plan
Know what you are doing, visualize where you are going

34. #2 – Know your fan/followers well
YOU
They will speak up for you IF you have a crisis

35. #3 – Able to turn Negative comments
into Positive ones
The Art of Persuasion applies

36. #4 – Ensure organizational approach
You cannot do everything alone, it’s everyone’s job!

37. #5 – Be Honest and Open
The People may know more than you do

38. #6 – Listen > Talk
It’s the best way to engage the people

39. #7 – Be Personable, Not Personal
Being Professional isn’t enough

40. #8 – Share > Sell
People do not share what you sell,
until they buy what you share

41. #9 – Be Proactive, Start Now
Don’t wait until you have a campaign to launch

42. #10 – Experiment with different
responses
You seldom get it right the first time

43. Thank You & Let’s Chat!