Social Media Channels Revisited

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Presented at Philadelphia Corporation for Aging, February 28, 2013

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Social Media Channels Revisited

  1. 1. Facebook & LinkedIn & Twitter! Oh, My! Social Media Channels Revisited Presented atPhiladelphia Corporation for Aging February 28, 2013
  2. 2. Toto, Ive a feelingwere not in Kansas anymore.  •Your website is Kansas—it’s home, a fixed place. • Social media is the tornado—sending your message all over the place.
  3. 3. OK, Toto,where do we start?
  4. 4. Start at thebeginning— WHO, WHAT, WHEN, WHERE, WHY
  5. 5. You Need toKnow… WHO… you want to connect with in the Land of Social Media
  6. 6. Define YOUR Target Audience
  7. 7. Munchkins? Great-Granparents? Millenials? Boomers? WHO?
  8. 8. THINK… WHAT is your socialmedia strategy?
  9. 9. Dorothy: How can you talk if you havent got a brain?Scarecrow: I dont know....but some people without brains do an awful lot of talking, dont they? Define your Goals
  10. 10. For NISC Membershttp://waystohelp.ncoa.org/site/MessageViewer?em_id=20881.0&dlv_id=36861
  11. 11. http://idealware.org/sites/idealware.org/files/2011SocialMediaDecisionGuideFinal.pdf
  12. 12. CARE… WHYshould peoplelisten to you?
  13. 13. Identify the problem… Offer asolution…
  14. 14. Interact,Engage,Rinse &Repeat…
  15. 15. BE BRAVE… HOW? Just do it!
  16. 16. Share,Share,Share
  17. 17. I’ll get you, my pretty, and your little dog too!  But— what if we get (gulp…) negative feedback?
  18. 18. Somebody, somewhere on the internet,is already talking about your organization.
  19. 19. Spring Garden Soup Society is talking aboutNorris Square Senior Center…
  20. 20. O-Eh-Yah! Eoh-Ah! O-Eh-Yah! Eoh-Ah! Guard your reputation with a Social Media Policy
  21. 21. http://www.idealware.org/reports/nonprofit-social-media-policy-workbook
  22. 22. WHEREdo you start?
  23. 23. Facebook &LinkedIn &Twitter!Oh, My!(& maybePinterest too!)
  24. 24. Where youshow youhaveHeartFacebook
  25. 25. Beware the “shiny object” syndrome.Stay on YOUR Yellow Brick Road!
  26. 26. http://blog.hubspot.com/blog/tabid/6307/bid/6109/How-to-Create-a-Facebook-Pa
  27. 27. http://www.hubspot.com/Portals/53/docs/how-to-master-facebook-marketing-in-10%20days.pdf
  28. 28. WHERE do you find some pretty Ruby Slippers ?
  29. 29. Because a photo is onthe internet does NOTmean you can use it Use your own photos or photos with permission—such a Creative Commons
  30. 30. If you haveThe NerveTwitter
  31. 31. TweetDeckHooteSuite
  32. 32. https://business.twitter.com/pdfs/Twitter_S mallbiz_Guide.pdfhttp://www.bopdesign.com/bop-blog/2012/06/twitters-small-business-guide-simplified/
  33. 33. Where you getto show offyour BrainLinkedIn
  34. 34. Things that show up in my LinkedIn News Feed… AARP & The Nonprofit Center at LaSalleHubSpot posting a link toSocial Media Examiner A connection posting a link to the National Guild
  35. 35. To access your InMap, go to http://inmaps.linkedinlabs.com.My LinkedInConnections
  36. 36. http://www.hubspot.com/Portals/53/docs/ebooks/hubspot-learning_linkedin_from_the_experts.pdf
  37. 37. When you justwant to lookpretty!Pinterest
  38. 38. http://blog.hubspot.com/Portals/249/docs/ebooks/howtousepinterestforbusiness.pdf
  39. 39. Social MediaLand is onebecause…Becauseof thewonderfulthings it does.
  40. 40. Mary Catherine Dabrowskmcdabrowski@comcast.n856-979-1484LifeandConversation.com
  41. 41. Photo Credits•Follow the yellow brick road haha,,, by Ron,Ron,Ron•Follow the Yellow Brick Road by Krista76•Wax Wizard of Oz By JoshBerglund19•Crowd By James Cridland•Four Generations By BenSpark•4 generations By futurestreet•Charlie and yet another moeke By futurestreet•The Scarecrow by SD 191 Performing Arts Programs•Goal Setting By angietorres•Social Media Iceberg By Intersection Consulting•The Tin Man by SD 191 Performing Arts Programs•Content Strategy By Intersection Consulting•Brand Campfires By Intersection Consulting•The Cowardly Lion by SD 191 Performing Arts Programs•5 Ways to Cultivate an Active Social Network By Intersection Consulting•Wicked Witch of the West by Krista76•Facebook: The privacy saga continues, by opensourceway•The Wizard of Oz March 27_75 by Brian Negin•Social Media Overlap By Intersection Consulting•yellow brick road by airdiogo•The Yellow Brick Road (Explored) by TheTimeTheSpace•Jack Haley as Tinman in the Wizard of Oz at the Wax Museum at Fishermens Wharf in San Francisco by mharrsch•Social Media Tools vs Strategy By Intersection Consulting•Facebook button count is wrong, use RealShare By birgerking•Glittery red by afagen•Bert Lahr as the Cowardly Lion in Wizard of Oz at the Wax Museum at Fishermens Wharf in San Francisco by mharrsch•Scarecrows Are Liars By Thomas Hawk•LinkedIn pen By TheSeafarer•Judy Garland as Dorothy from the Wizard of Oz at the Wax Museum at Fishermens Wharf in San Francisco by mharrsch•Scarecrow, Tinman and Lion by Cle0patra•The Great Oz Has Spoken by elycefeliz•Follow the Yellow Brick Road by Sam Howzit

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