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The Art of Seductive Sourcing

       Leveraging Social Media to Attract and Find
                               Passive Candidates
Andrew Chow
             Founded
                Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
                Table For Six since 2008
             Education
                Thames Valley University, UK
             Business Awards
                STB Business Award – Most Innovative Marketing Initiative award 2007
                Spirit of Enterprise 2008
                Successful Entrepreneur 2010
             Certification
                 NLP Practitioner & Certified Life Coach
             Forte
                PR Strategic Counsel, Implementation & Monitoring
                Social Media Strategy
                Brand Management Consultancy
                Personal Branding
             Professional Affiliation
                Approved NCSS Training Provider
                WDA ACTA-certified
                Asia Professional Speakers - Singapore

Profile
Andrew Chow a.k.a Ideasandrew
                  Social Networking
                       Facebook - http://www.facebook.com/#!/AndrewChowKokWah
                       Plaxo http://ideasandrew.myplaxo.com/
                       Linkedin - http://sg.linkedin.com/in/ideasandrew

                  Social Media Sharing
                       Flickr Collection - http://www.flickr.com/photos/ideasandrew/
                       Youtube Channel - http://www.youtube.com/user/ideasandrew
                       Slideshare - http://www.slideshare.net/ideasandrew
                       Podomatic - http://ideasandrew.podomatic.com

                  Social Blogging / Micro-blogging
                       Twitter - http://twitter.com/Ideasandrew
                       Wordpress – www.andrewchow.sg

                  Social Collaboration
                       Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
                       Meet up - http://www.meetup.com/members/11966314/




 More than 220 interviews/feature in 6 years from local / International media
Seductive Sourcing =
           Social Recruiting
If Business can be done Socially, so can Recruitment!
Social Recruiting

    “the process of sourcing or recruiting
     candidates through the use of social
       platforms as promotional and/or
      advertising channels by employers
                and recruiters”
                         - Wikipedia




 Social Recruiting 101
Social Recruiting Culture

   You don't have to be ‘recruiting' to be recruiting
   Be social and professional at the same time
   Share, not Sell the “company”
   Weigh the pros and cons of different networks
   Integrate social media with other recruiting
    channels




    Social Recruiting 101
4 Social Media Recruitment
                     Trend
                 What’s happening?
Go Mobile!




Social Media Recruitment Trend
Content : User > Original




                            Original




       Co-created



                                       User-generated




Social Media Recruitment Trend
Conversation : Listening > Talking




Social Media Recruitment Trend
Community : Niche > Mass




Social Media Recruitment Trend
4 Social Recruiting Tools

             Where are the people?
Linkedin Talent Pool




Social Recruiting Tools
BranchOut




Social Recruiting Tools
Plaxo




Social Recruiting Tools
“Brand” Network




Social Recruiting Tools
Social Recruiting Game Plan

  Quick Nuggets for Strategy | Channels | Message
Strategy

   Social Recruiting is online Employer Branding
   Focus on Target Audience
   Narrowing instead of Broadcasting




    Social Recruiting Game Plan
Channels

   No One size Fits all
       Where to find who?
   Too few Channels for too Long
       Are we casting our net far enough?
   Advertising vs Advocating
       Are our staff helping out in recruitment?




    Social Recruiting Game Plan
Message

   Use the Right Social Tone for Gen Y
   Engage other Influencers
   Encourage more conversation




    Social Recruiting Game Plan
7 Social Recruiting
             Best Practices
Due diligence requires more work than you think
Social Recruiting = Employer Branding




              Corporate branding on Twitter




 Social Recruiting Best Practices #1
Social Recruiting = Employer Branding
               Make it fun on fan page & blog




 Social Recruiting Best Practices #1
Social Recruiting = Employer Branding
        Standardize you Company Name on Linkedin




 Social Recruiting Best Practices #1
Study the candidate’s
connections and network




                                       Who
                                       What
                                       Where
                                       When


 Social Recruiting Best Practices #2
Analyze Candidate’s Recommendations




                                      Who
                                      What
                                      When




Social Recruiting Best Practices #3
Research on Status and Update
                      “My boss is a dumbass!”

     “It’s Monday and I am already thinking about
                         TGIF”

   “Hate to manage our road show this weekend,
            it’s a bloody waste of time!”




    Social Recruiting Best Practices #4
Request Social Portfolio
Thought Leadership



                                       www.quora.com




 Social Recruiting Best Practices #5
Request Social Portfolio
Thought Leadership



                                       www.smashwords.com




 Social Recruiting Best Practices #5
Request Social Portfolio
Creativity



                                       www.pinterest.com




 Social Recruiting Best Practices #5
Request Social Portfolio
Marketing




 Social Recruiting Best Practices #5
Request Social Portfolio
Training & Development


                                       www.slideshare.net




 Social Recruiting Best Practices #5
Request Social Portfolio
Marketing Communications / Public Relations




                                       www.twitter.com
 Social Recruiting Best Practices #5
Administer Online Test



                                       www.proprofs.com




 Social Recruiting Best Practices #6
Manage your conversation
1.  Experiment with social media
2. Make a plan
3. Listen
4. Be transparent & honest
5. Be personable and act like a person
6. Contribute in a meaningful way
7. See criticism as an opportunity
8. Be proactive
9. Accept you can’t do it all yourself – TEAMWORK!
10. Develop other Advocates within your network


     Social Recruiting Best Practices #7
Questions and Answers

    Let’s chat!

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Leveraging Social Media to Find Passive Candidates

  • 1. The Art of Seductive Sourcing Leveraging Social Media to Attract and Find Passive Candidates
  • 2. Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner & Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore Profile
  • 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 220 interviews/feature in 6 years from local / International media
  • 4. Seductive Sourcing = Social Recruiting If Business can be done Socially, so can Recruitment!
  • 5. Social Recruiting “the process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters” - Wikipedia Social Recruiting 101
  • 6. Social Recruiting Culture  You don't have to be ‘recruiting' to be recruiting  Be social and professional at the same time  Share, not Sell the “company”  Weigh the pros and cons of different networks  Integrate social media with other recruiting channels Social Recruiting 101
  • 7. 4 Social Media Recruitment Trend What’s happening?
  • 8. Go Mobile! Social Media Recruitment Trend
  • 9. Content : User > Original Original Co-created User-generated Social Media Recruitment Trend
  • 10. Conversation : Listening > Talking Social Media Recruitment Trend
  • 11. Community : Niche > Mass Social Media Recruitment Trend
  • 12. 4 Social Recruiting Tools Where are the people?
  • 13. Linkedin Talent Pool Social Recruiting Tools
  • 14.
  • 18. Social Recruiting Game Plan Quick Nuggets for Strategy | Channels | Message
  • 19. Strategy  Social Recruiting is online Employer Branding  Focus on Target Audience  Narrowing instead of Broadcasting Social Recruiting Game Plan
  • 20. Channels  No One size Fits all  Where to find who?  Too few Channels for too Long  Are we casting our net far enough?  Advertising vs Advocating  Are our staff helping out in recruitment? Social Recruiting Game Plan
  • 21. Message  Use the Right Social Tone for Gen Y  Engage other Influencers  Encourage more conversation Social Recruiting Game Plan
  • 22. 7 Social Recruiting Best Practices Due diligence requires more work than you think
  • 23. Social Recruiting = Employer Branding Corporate branding on Twitter Social Recruiting Best Practices #1
  • 24. Social Recruiting = Employer Branding Make it fun on fan page & blog Social Recruiting Best Practices #1
  • 25. Social Recruiting = Employer Branding Standardize you Company Name on Linkedin Social Recruiting Best Practices #1
  • 26. Study the candidate’s connections and network Who What Where When Social Recruiting Best Practices #2
  • 27. Analyze Candidate’s Recommendations Who What When Social Recruiting Best Practices #3
  • 28. Research on Status and Update  “My boss is a dumbass!”  “It’s Monday and I am already thinking about TGIF”  “Hate to manage our road show this weekend,  it’s a bloody waste of time!” Social Recruiting Best Practices #4
  • 29. Request Social Portfolio Thought Leadership www.quora.com Social Recruiting Best Practices #5
  • 30. Request Social Portfolio Thought Leadership www.smashwords.com Social Recruiting Best Practices #5
  • 31. Request Social Portfolio Creativity www.pinterest.com Social Recruiting Best Practices #5
  • 32. Request Social Portfolio Marketing Social Recruiting Best Practices #5
  • 33. Request Social Portfolio Training & Development www.slideshare.net Social Recruiting Best Practices #5
  • 34. Request Social Portfolio Marketing Communications / Public Relations www.twitter.com Social Recruiting Best Practices #5
  • 35. Administer Online Test www.proprofs.com Social Recruiting Best Practices #6
  • 36. Manage your conversation 1. Experiment with social media 2. Make a plan 3. Listen 4. Be transparent & honest 5. Be personable and act like a person 6. Contribute in a meaningful way 7. See criticism as an opportunity 8. Be proactive 9. Accept you can’t do it all yourself – TEAMWORK! 10. Develop other Advocates within your network Social Recruiting Best Practices #7
  • 37. Questions and Answers Let’s chat!