The document summarizes feedback from an audience on a pitch for a new magazine. The feedback validated several of the pitch's key aspects, including:
1) The target age group of 15-25 years old, as the majority surveyed were 16-20.
2) The fashion inspiration and stores featured would appeal to the target audience.
3) The monthly release schedule was the most popular option.
4) Ideas for article content and purchase locations also aligned with the pitch's plans.
5) The proposed magazine title received full approval.
Overall the feedback reassured the pitches decisions and research to move forward with developing the magazine concept.
1. Pitch – Audience/class Feedback
I asked this question because I wanted to
get an overall feel of the age group of my
audience. I have targeted my audience at
ages 15-35. From this survey I can see the
the majority of my audience is in the age
group 16-20. I expected this result as I
know that this is the generation that the
Indie pop style and music appeals to most.
However the second at popular is 21-25
which is another result I expected as they
are the second youngest age group. This
result could also be due to the fact that I
didn’t ask many people in the ages of 26-
30 or 31-35, therefore it would interesting
to see if there would be a change in the
result if I asked more people of those ages.
However I will keep my target audience as
15-25 as I believe that it will captivate a
wider audience.
2. This question was to evaluate if I got the audience research and fashion and style of my magazine
correct. I wanted to see if the audience I asked shopped at the places that sell similar styled
clothing to music artists in my genre of magazine. Fortunately, the three most popular choices of
shops was where I found a lot of the fashion inspiration from. I now feel reassured in the fashion
and style of clothing for my magazine.
3. This question was to gather
feedback on the price of my
magazine from the research I
have completed. This had quite a
mixed result as demonstrated in
the pie chart. I have concluded
that this was because I did not
specify the size of my magazine,
which would determine the price.
This question was to consolidate my
decision to release monthly issues
of my magazine. The most popular
result was the monthly option which
agreed with my original idea in my
pitch. However this popular result
was also tied with the ‘1 or less’
option. But I have concluded that
this result perhaps could have been
due to smaller range of age groups I
asked. Therefore I have chosen to
stay with the monthly release.
4. This question was to give me an
indication of what my audience would
like to see in a double page spread to
aid me in drafting my article. The
results were pretty clear and has
helped me plan my article.
This question was to give me an idea
about where my audience would
purchase their magazines from. This
could influence my decision on the
publishing institution.
5. This final question was
to finalise my decision
on the title of my
magazine. Fortunately I
had a 100% vote that it
was a good name
which makes me feel
more confident in the
name.
This concludes my audience/class feedback on my pitch. I am
reassured on a lot of my decisions I have made from my
research and inspiration from other magazines. I planned to but
these decision into action through out the development of my
magazine.