Unit 30 LO5

Witness Statement
This is my witness statement, it includes what I did well in the pitch and what I could include
to make my pitch better. One of the things I could have done better was to include the target
audience for my magazines. This means I now have to go away and add my target audience
to my pitch presentation.

Feedback of Pitch
I asked my audience to fill out a survey that I crated on
SurveyMonkey. The fist question that I asked was ‘What
improvements could I make to my front cover?’ By asking this
question I could find out others people opinion on my chosen
front cover and what I could improve on my front cover.
Some of the answers were ‘to add more colour and to use a
range of fonts’ , ‘ the masthead was quite hard to read’ and ‘
use a different image for the front cover.’
The second question I got my audience was ‘Have I
covered all the points on the checklist’ I gave them
the choice of yes and no and 100% of the audience
said yes I did cover all the points in the checklist.
This conveys that I was prepared for the pitch buy
making sure I have covered everything.

Feedback of Pitch
Question three of my SurveyMonkey was ‘Would you
change anything about my front cover? If so why?’ I chose
this question so I could find out what other people
thought about my front cover. The two most popular
answer was ‘ To make the masthead stand out’ and ‘ To
change the main image.’
The forth question that I asked my audience was ‘
What could I improve about my presenting my
pitch?’ I chose this question so I know what I would
have to improve for the next pitch that I do. The
most said answer was to interact with the audience
more by looking at them more. This will make the
audience feel more involved with the pitch.

Feedback of Pitch
The fifth question was ‘What could I change about my
DPS?’ I chose this question as it allows me to get other
peoples opinion on my DPS and they can give me
feedback on what I could change about my DPS. The
main reply was to fill the empty space up.
The sixth question is ‘What would you rate my
front cover out of 10?’ I chose this question to
find out people initial thought on my front
cover. The average rating was 7/10. This
means that I have room to improve.

Pitch Improvements
One of my pitch improvement
was to explain the Hartley,
Katz, Maslow and socio-
economic needs in my pitch.
The screenshot to the
right shows that I have put
my target audience into
my pitch presentation.
Another pitch improvement that I have to do was to put
spending power into my pitch. In this slide I discussed what
my target audience would in terms of the socio-economic
needs table, then form this I will know what my spending
power would be.

Pitch Improvements
One of my pitch improvements was on
my front cover to make the strapline
smaller. The two screenshots show
that I have changed my strapline to
make it smaller as when it was bigger
it looked like a cover line.
My second front cover improvement
was to make the barcode go over the
persons body. So I made the barcode
go over tom.

Calendar Events
My magazine will be published on the Saturday 2nd of
September as this is after the summer where all the big
festivals have just happened so there will be a lot of music
buyers looking at music magazines.
In my magazine I will promoting festivals and other
brands for my advertising. This way I will be earning more
money.
My magazines release sate will not be disrupted by any
seasonal holiday.

Week beginning: August 8th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Meet all the new
employees in the
main office and
tell them the
plans for the
magazine and
what each of
them are meant
to do.
Search for a
artist to
interview for the
first addition of
the magazine.
Get the writer to think
of good questions to
ask the artist at the
interview.
Get the reporter
to go and
interview the
artist with the
questions which
the writer has
written.
Type up the
answers
that the
artist has
given the
reporter.
Do a photo-shoot
of the artist for
the front cover
and DPS for the
magazine.
Get the
designer to
design the
layout of the
front cover
and DPS.
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Monday 12th
August 2017
Sunday 19th
August 2017
Thursday 21st August
2017
Saturday 24th
August 2017
Sunday 25th
August 2017
Tuesday 26th
August 2017
Tuesday 26th
August 2017
PRODUCTION PLAN

Get reporter to
investigate more
stories about
new up coming
hip hop artists.
Edit the photos
that were taken
of the artist to
make the artist
look more
appealing.
Insert interview into
the DPS of the
magazine.
Look for business
who would want
to advertise their
company in the
magazine
Start
inserting
other
articles into
the
magazine.
Weekend off Weekend off
by:
Friday 19 th
August
Saturday 20th
August
Wesnesday 17th August Thursday 25th
August
Friday 26th
August
PRODUCTION PLAN

Week beginning: August 22nd 2017
Finish of
designing the
magazine
Find more short
stories about
artist
Find more short stories
about artist
Find more short
stories about
artist
Send
finished
magazine of
for
production
by:
Friday 26th
August
Friday 26th
August
Friday 26th August Friday 26th
August
PRODUCTION PLAN

Once magazines
arrive find places
where the
magazine can be
distributed to
Distribute
magazines to
stores and online
websites you
have found
which gave
permission to
advertise your
product on
Set up social media
account and advertise
the magazine on there
Set up social
media account
and advertise the
magazine on
there
Product
launch
by:
Tuesday 30th
August
Friday 1st
September
Friday 1st September Friday 1st
September
PRODUCTION PLAN
LAUNCH DATE – SATURDAY 2nd SEPTEMBER

Conclusion
In this LO I have been able to evaluate feedback gained from a pitch
and presentation.

Unit 30 LO5

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Unit 30 LO5