Question 1: In what ways does your media productuse/develop or challenge forms and conventions?LayoutBefore starting my main task that was creating anewspaper, I researched similar newspapers such as, TheBromley Times and The Metro, which are both freenewspapers. I identified the conventions that were usedby both of these newspapers, to give me an idea of how Icould maybe challenge some of the usual conventions butalso follow some to ensure my newspaper lookedprofessional. I established most newspapers but not alluse a simple five-column layout, I followed this conventionas it is a simple but an effective layout when you haveboth text and images on your page, as my newspaper isaimed at a younger audience I attempted to avoid having
long articles as I feel my audience would be more likely toread shorter and more interesting articles.MeasurementTo ensure my newspaper looked professional, I took anumber of measurements from The Metro such as themeasurements for; Gutter space, column width, the lengthand width of the masthead after doing this I entered therelevant measurements into a programme on the AppleMac called Indesign where I designed my paper thisensured all the measurements were correct such as, thealignments of columns, advertisements and masthead allfit effectively looking neat and clear. As my measurementswere taking from another paper, I knew this would ensuremy newspaper looked professional.
DesignMy images and adverts were also created with themeasurements I took from The Metro newspaper this gaveme the start I needed to make sure my newspaper wouldlook professional and sharp. I understand how important itis to make sure particular things are done in certain wayssuch as, the use of fonts and colours because this wouldhelp the audience identify a newspaper from a magazine. Idesigned things in certain ways such as, my masthead Iwanted to create a logo which suited my target audienceso the colour pink for the font. My newspaper is called ‘i-sport Chislehurst’ for the font of ‘i-sport’ I used ahandwritten style and for the ‘Chislehurst’ I used a morebold and simple font. I did this to represent both youth andalso, there parents as my newspaper could possiblyappeal to the parents of the youths this also, shows thedifference between the two cultures and age groups. The
font I used for my front page was fairly simple and wasn’tvery eye catching however, the colour I used was a brightpink this was to represent vibrant youth and I also felt Ineeded a bright colour to catch my audiences eye. Usingthis colour challenged the stereotype that my newspaperwould be aimed at girls as pink is supposedly a typicallyfemale orientated colour. Although, my newspaper isaimed at both males and females it is predominantlyaimed at males as some of the articles I produced may notappeal to a female audience.I feel I have challenged many conventions of a typicallocal newspaper because all my stories are sport centeredwhich is unknown to do so by a local newspaper as theyusually have a minimal sports section at the back and asports story will only make the front page if a team haswon a national trophy with the main stories being aboutlocal important news. I also challenged the conventions by
targeting my paper at a younger audience. Most localnewspapers I researched in targeted there paper at anolder audiences, such as parents aged 35 years andabove. This meant many components of my paper weredifferent to others, such as colours ad my use ofphotography.Question 2: How effective is the combination of my mainproduct and the other ancillary tasks?Firstly, My newspaper, radio advertisements and posterwere all created to appeal to younger audiences who havea strong interest in sport. Before constructing each text Ihad to research and identify how I could interest myaudience. I feel I could have reflected my knowledge moreeffectively through my work, the language I used within my
newspaper could have been more persuasive andinformal. However, I feel my poster was an effectiveposter although it was a fairly simple design I feel it wassuccessful, as it was an original idea.PosterWhen researching posters I realised I didn’t want to followthe average conventions by having a large picture of mynewspaper, I wanted to design a unique poster therefore, Iused grass as my background to represent a sports fieldand also, the colour of the font in white to representmarkings on a sports pitch. However, when starting outdesigning my poster I felt the need to follow these simpleconventions, as I didn’t have many other ideas, but as thetask went on my ideas developed. As this was an originalidea with some eye catching detail I feel my target
audience would be drawn into reading the poster thengoing on to picking up a copy of it. I used fairly vibrantcolours, which stand out to catch the eye of my audienceas my poster is design to be on billboards and on the sideof buses rather than in magazines. I feel by poster waslacking detail, although it was targeted to my audiencethrough the connotations of sport the poster is very maledominated whereas, my poster is not only aimed at males.I also feel my poster had the required amount of flair to beamount to appeal to my specific audience.Radio AdvertI started my research and planning of a radio advert byvisiting rab.com and listening to the best radio adverts ofall time, this gave me many ideas of what worked well inradio advertisement. I learnt from this research that the
best adverts were fairly simple ideas but had a sense ofcomic to them, this helped to build a relationship with theiraudience and once a relationship is built with the audiencethey would take much more interest in the advert whichoften meant they would take away a lot more from it andwere more likely to consider taking interest in the productthat is being advertised. Although, I had discovered all ofthis information on radio advertisements, I feel my radioadvert could have gone better although the advert Iproduced I felt was original and linked to my targetaudiences interests it could have been a lot morepersuasive to engage my audience.NewspaperThe newspaper task was the most time consuming out ofthe three tasks but I felt this showed with the final product.
Although, I feel my newspaper went well and did certainthings well like engage and specific target audiencethrough my own photography. However, there was a lotthat I could have done to improve my newspaper if therewas more time provided such as, my stories could havebeen developed further I feel there is not enough detailwithin the stories to draw the audience in and allow themto feel emotive. There is still a fair bit of blank space onthe second page but I feel on the front page I made gooduse of the space provided by filling it with plugs andadverts.In conclusion, I feel all three of my tasks linked fairly welland supported the newspaper, which was the main task.However, all of the task could be improved with more timeavailable but I feel I have defined my target audience fairlywell throughout. I could have engaged my audience better
through the radio advert, by using more persuasivelanguage.Question 3: What have you learnt from your audiencefeedback?Firstly for my feedback, I ask the other students within myclass to comment and give me the feedback on the draftfor my main product, the newspaper. This involved peoplegiving me both positive and negative points of the productand also offering an insight into what they thought couldbe improved to make it a better product.The next feedback exercise was for the whole mediadepartment, we printed out all of the newspapers and
were giving post-it notes where we could write ourcomments, both negative and positive and stick it to eachother’s products. This was very useful, as it providedmany different ideas on how to develop my paper further.Many positive points were brought up such as, the qualityof my images and the quality of my advert on the frontpage. Also, the feedback given provided some basicconventions that I had missed out such as, page numbers.When comparing my product to the other existing productswithin the group I realised how I could make mynewspaper look more professional and less like amagazine by having smaller font for the text, this wouldalso fir more with other conventional newspapers. Themain issues that were brought up about the second pageof my newspaper were that there was too much blankspace and also some of the alignments of my photographswhich were easily changed to make the newspaper lookmore professional. This feedback session provided
valuable information that helped me to develop theproduct and also, add specific finishing touched that helpwith making the product to excel with professionalism.Some of my images were stretched and did not look tooappealing, after the feedback that I was given I noticesome of the faults such as the stretched images, which Ichanged to make my product more aesthetically appealingto my audience. Although, this exercise was very useful tome specifically it did have some faults within this exercise,one being that because everybody taking part in thisfeedback were young people not everyone took itseriously therefore, I was left with some uselesscomments such as ‘bold font’ this didn’t help me todevelop my paper. Also, it was only aimed at the sameaudience so you are likely to get the same sort offeedback whereas, if the audience was more varied youwould be left with different types of feedback which couldhelp to develop my product it different ways. After, using
this feedback I was given after this session I uploaded mypaper onto a social networking site to allow my peers toreview it, this would also allow a broader section of theaudience to review it.This next session provided me with more useful feedback,containing a lot of positive feedback, this shows me thatmy developments from the last session have been usefuland are leading my product in the right direction. The frontpage gained many positive comments, making me feelconfident in the changes I recently made from thefeedback I was given. I was given feedback about the fontsize saying it looks too small on screen, this could be dueto the quality of the digital version on the computer screen.However, the printed version was easily readable andclear which tells me making these alterations wouldn’timprove my product as it is not an online paper therefore if
the quality is fine in the printed version there is no need tochange the font size. Slightly more negative feedback wasgiven to me about the second page of my newspapereven though I did make changes from the first feedbacksession I was given. Some people commented saying thedesign of my second page is too basic, but I felt the needto follow the conventional design to add a sense ofprofessionalism to my newspaper. However, I took thefeedback into consideration and decided to change wheresome of my adverts were place to improve a consistentlayout. I did not receive any comments about the amountof blank space was on the second page which is animprovement because in the first feedback session thiswas a major concern this means I have developed mypaper to make the improvements needed. The feedbackall in all was a success although I couldn’t make vastchanges because many changes were made from the firstfeedback session and many of the same people were
offering their advice and feedback, which meant some ofthe feedback, was the same as before.Question 4: How did you use new media technologies inthe construction and research, planning and evaluationstages?Throughout the development of my entire project newmedia has played a massive part. To access existingexamples of local newspapers to aid my research I mainlyused the internet based editions of the publication as thismade it a lot easier to access the correct information, italso made it a lot easier to present to information I founddigitally. This is a relatively modern form of viewing printonline, this means people all over the world can accesslocal news which means the news is a lot more accessibleto a wider audience. The Internet when researching for myancillary task played a vital role.
Newspapers using websites to present there news is amajor part of new media, so when designing my webpageI researched in a varied amount of newspaper andmagazine websites allowing me to analyse conventionswhich I could possible use within my website. Featuressuch as, e-editions and news updates available for mobilephones are also at the forefront of new media, thisinfluenced me massively when creating my newspaper asit influenced the name I chose ‘i-sport Chislehurst’ the ‘i’represents the interactivity the newspaper will contain andalso having a qr barcode on my front page which is aquick response barcode.When displaying my work new media was again veryimportant, I used a blog document for my planning and
also to show the development of my product. Blogs are aform of new media that have increased in popularity inrecent years with websites such as; www.blogger.com andwww.twitter.com become quickly dominant when lookingto receive up to date news on anything from worldwidenews to celebrity gossip. I used the features of a blogeffectively meaning I could upload work from anywherewhich could be accessed by my teacher and peers givingme more freedom for time management. This meant I canmake changes to my work from the feedback I was givenby my teacher from anywhere with an Internet connection.I also used, Slide Share and Scribd to upload slideshowsof documents I had produced as this allowed images andtexts to be viewed in different way that were providedwhile using the blog website. This meant word documentscan be uploaded and posted straight to my blog with thesame original layout, meaning it would be a lot easier tounderstand.
New media also helped with the feedback side of thingsas I uploaded images of my products onto a socialnetworking site which allowed people to offer both positiveand negative feedback allowing me to make vastimprovements to my products which made a lot ofdifference. This form of new media allow me to target amuch broader audience for feedback than was possiblewith paper print outs of my work also, targeting differentaudience which allowed me to receive various differenttypes feedback. I feel I used the new media availableeffectively to make my products as best as they could be.Without the new media I used the planning, creation anddevelopment of the tasks would have been a lot moredifficult meaning the final products would not have beenas successful. New media also influenced me to includenew features such as, plugs for the website, phone