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Unit 15 LO5
Witness Statement
This is my witness statement that illustrates what I need to improve about my pitch
presentation.
Evidence of pitch
These are images of me presenting my festival ideas to the rest of my class mates.
This is so I can get feed back on my ideas to see if I need to change anything
about my festival poster.
Feedback
I sent out a survey monkey to everyone in my year to answer the questions that I gave
them. The first question was ‘what do you like best about my poster?’ most people said
that they liked the colour scheme to the poster. The second question was ‘what do you
think I could improve about my poster?’ people replied with the font was quite hard to
read. From this feedback I can improve my festival poster.
Equipment
For my pitch I used a camera, PowerPoint to put
my pitch into to be able to present the pitch to
my class. This allowed me to focus on my
presentation skills as the visuals and information
was on the board for the audience to see.
How I manipulated an image
I used this image form my poster
of inspiration to use on my
festival poster. I manipulated the
image by changing the colour of
the image to suit my festival
posters house style.
I used this green smoke image on my
poster. I had to manipulate this image
to be able to use it. I cropped the
image to the size I wanted and then I
faded it.
Legal and Ethical
The Code- It is the cornerstone of the system of voluntary self-regulation to
which they have made a binding contractual commitment. It balances both
the rights of the individual and the public's right to know.
Accuracy- This is when the media company has to make sure that what
they are publishing is accurate towards the IPSO guidelines. However if the
company is inaccuracy when this must be corrected or they have to write
an apology. However the publisher could be sewed by the person they
have accused if they have no evidence of what they say.
Privacy- This is when the editor has to be careful about what they are
writing about someone and they don’t expose any sensitive information.
The code says that ‘Everyone is entitled to respect for his or her private and
family life, home, health and including digital communications’ so this
means that if an editor mentions any of this they can take action against
them. For example the festival cannot expose any of this private
information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to
mention these topics.
Harassment- This is when the editor or journalists cannot engage in any
form of intimidation or harassment. This includes not persist in asking
questions, telephoning and if they are on someone's property and they are
asked to leave they have to leave. For example the festival cannot force
someone into doing an performance, otherwise they could be persecuted.
Legal and Ethical
Copyright- is when there is a legal right which lasts for
a certain amount of years so you can’t print, publish,
perform, film, or record literary, artistic or musical
material that already exists.
This is on the bottom of the ‘Rampage’ website, this
means that everything this website belongs to the
festival. If anyone uses the information or pictures on
any of the festivals websites they will be persecuted for
copyright. As all the stuff on any of the festivals
websites belong to the festival and you have to ask
permission of them to be able to use their photos or
information.
The copyright act was changed in 1988 as the Design
and Patents act. This is when people have their own
right to write and put their own photos in a print. Also
the person who toke the photo are able to protect
them so no one else are able to use them unless they
pay them or ask permission.
https://www.gov.uk/government/
publications/copyright-acts-and-
related-laws
Royalties
Royalties is when a festival poster has included content which
is copyrighted and if someone else includes this information
then they have to pay the original festival poster.
So this means that my festival poster if another festival wants
to use the same information that my festival poster has they
have to pay the poster to use that information.
NLA media access is working with the Publishers Licensing
Society (PLS) to ensure all UK magazine publishers are signed
up to receive royalties from copies made of their content. This
mean if you sign up to this my festival poster will be protected
from being copied.
http://nlaroyalties.co.uk/
Software Risk assessment
When editing my poster I used different tools on
Photoshop. I had to hold down command T
when resizing an image t make sure the image
doesn’t warp. I also used the colour drop tool to
be able to get the same colour throughout my
poster so I keep the same colour scheme.
Finally, I used the the transparency tool to make
the image more transparent.
UPROAR Festival Poster
Comparison of existing product
I’d say that my poster of inspiration and my festival poster that
I have made are similar as it has the two logos on either side
of the festival name. Also house styles are similar as they have
two colours that are contrasting each other. However they are
differences for example the lineup on my festival poster are
descending. Furthermore the date of the festival is present on
the festival poster.
Conclusion
In conclusion, I was able to produce an original
print-based advertisement to be used within an
advertising campaign.

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Unit 15 LO5

  • 2. Witness Statement This is my witness statement that illustrates what I need to improve about my pitch presentation.
  • 3. Evidence of pitch These are images of me presenting my festival ideas to the rest of my class mates. This is so I can get feed back on my ideas to see if I need to change anything about my festival poster.
  • 4. Feedback I sent out a survey monkey to everyone in my year to answer the questions that I gave them. The first question was ‘what do you like best about my poster?’ most people said that they liked the colour scheme to the poster. The second question was ‘what do you think I could improve about my poster?’ people replied with the font was quite hard to read. From this feedback I can improve my festival poster.
  • 5. Equipment For my pitch I used a camera, PowerPoint to put my pitch into to be able to present the pitch to my class. This allowed me to focus on my presentation skills as the visuals and information was on the board for the audience to see.
  • 6. How I manipulated an image I used this image form my poster of inspiration to use on my festival poster. I manipulated the image by changing the colour of the image to suit my festival posters house style. I used this green smoke image on my poster. I had to manipulate this image to be able to use it. I cropped the image to the size I wanted and then I faded it.
  • 7. Legal and Ethical The Code- It is the cornerstone of the system of voluntary self-regulation to which they have made a binding contractual commitment. It balances both the rights of the individual and the public's right to know. Accuracy- This is when the media company has to make sure that what they are publishing is accurate towards the IPSO guidelines. However if the company is inaccuracy when this must be corrected or they have to write an apology. However the publisher could be sewed by the person they have accused if they have no evidence of what they say. Privacy- This is when the editor has to be careful about what they are writing about someone and they don’t expose any sensitive information. The code says that ‘Everyone is entitled to respect for his or her private and family life, home, health and including digital communications’ so this means that if an editor mentions any of this they can take action against them. For example the festival cannot expose any of this private information when writing about an artists without their permission. However if the editor has consent from the person they are allowed to mention these topics. Harassment- This is when the editor or journalists cannot engage in any form of intimidation or harassment. This includes not persist in asking questions, telephoning and if they are on someone's property and they are asked to leave they have to leave. For example the festival cannot force someone into doing an performance, otherwise they could be persecuted.
  • 8. Legal and Ethical Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. This is on the bottom of the ‘Rampage’ website, this means that everything this website belongs to the festival. If anyone uses the information or pictures on any of the festivals websites they will be persecuted for copyright. As all the stuff on any of the festivals websites belong to the festival and you have to ask permission of them to be able to use their photos or information. The copyright act was changed in 1988 as the Design and Patents act. This is when people have their own right to write and put their own photos in a print. Also the person who toke the photo are able to protect them so no one else are able to use them unless they pay them or ask permission. https://www.gov.uk/government/ publications/copyright-acts-and- related-laws
  • 9. Royalties Royalties is when a festival poster has included content which is copyrighted and if someone else includes this information then they have to pay the original festival poster. So this means that my festival poster if another festival wants to use the same information that my festival poster has they have to pay the poster to use that information. NLA media access is working with the Publishers Licensing Society (PLS) to ensure all UK magazine publishers are signed up to receive royalties from copies made of their content. This mean if you sign up to this my festival poster will be protected from being copied. http://nlaroyalties.co.uk/
  • 10. Software Risk assessment When editing my poster I used different tools on Photoshop. I had to hold down command T when resizing an image t make sure the image doesn’t warp. I also used the colour drop tool to be able to get the same colour throughout my poster so I keep the same colour scheme. Finally, I used the the transparency tool to make the image more transparent.
  • 12. Comparison of existing product I’d say that my poster of inspiration and my festival poster that I have made are similar as it has the two logos on either side of the festival name. Also house styles are similar as they have two colours that are contrasting each other. However they are differences for example the lineup on my festival poster are descending. Furthermore the date of the festival is present on the festival poster.
  • 13. Conclusion In conclusion, I was able to produce an original print-based advertisement to be used within an advertising campaign.