Digipack Analysis

1. CalvinHarris- 18 Months - AlbumCover
The font usedisquite
simple butitstandsout a
lot.Thiscouldbe to attract
people’sattentionwithout
beinganeye sore.
The colour usedonthiscover isbright
and cleanbutthe skyand CalvinHarris’s
socksare the onlycolourful things.This
brightnesscouldbe tosymbolise the
fun,brightand excitingatmosphere that
house musiccreates.
CalvinHarrisisfeaturedonthe front andthis,alongwith
hisname,furthershelpsthe consumertosee thatitis a
house album.He couldalsobe featuredashe isa similar
age to histargetaudience;youngerpeople whoare
predominantlymale.
The designof the cover isvery
cleanand aestheticallypleasing
whichmirrorshismusic.The
designissimple butlike hismusic
the attentional todetail would
have beenandstill isgreat.

2. CalvinHarris- 18 Months - AlbumCover
The song titlesare underlined
whichhelpsthemtostandout,
thismighthave beendone
because people will buythe
albumbasedonwhat songsare
featured.Itwill alsohelpthe
consumerto recognise itas
beinghouse music.
The writingonthe back of the
CD coveris alsowhite which
makesitstand out.The clean
crispfont makesiteasyto read
whichisbeneficialforthe
consumer.
The cleanand simplisticdesignis
carriedonto the back of the
cover.Howeverthe widershot
givesusa clear viewof the
suburban,normal areawhich
couldhave beenusedtohelp
the consumerrelate toCalvinas
he is “one of us”.