calvin harris ancillary task digi pack

1. Ancillary Task
Calvin Harris

2. Front Cover
The album ‘i created a disco’ by calvin harris, follows the ‘disco’ theme throughout
the digipak as uses bright colours of yellow which connotes happiness and
excitement and the contrast of black helps add detail. The yellow casing would help
catch the audience's eye as is different from other CD cases commonly sold. The
style has been well thought out as it links to the music. Calvin harris is very well
known of producing dance music which is energetic and lively, and by incorporating
this into his album gives his image a sense of continuity as the style of music both
link in with each other. The cover also has a big close up of his face so audiences
are able to see his face and be clearly recognised, the use of him wearing funky
glasses add to the whole disco image. Furthermore the use of the horizontal letters
which spell ‘Calvin Harris’ stand out as it’s fairly different to any other front cover as
he chooses to present himself slightly different, it therefore seems very aesthetically
pleasing to the audience.

3. Back Cover
The back cover design is slightly different to the front, which overall makes it
even more interesting. As its seems like a lot is going on, the top half seems to
represent the levels of music possibly the ‘beat’. This leads into the track names
which are listed diagonally, this strangely angled writing seems to be present
throughout the digipak which therefore makes it considerably more interesting
which follows the theme throughout which is particularly important or else it can
become very over powering. There is a small print in between the song
listenings and the barcode, which simply outlines all the copyright details which
isn't always of interest to everyone but has to be there to protect the artists
music, we will therefore consider that when making our own digipak. There is a
website featured at the bottom of the cover which helps to promote the website
an example of synergy.Barcodes, copyright small print, track listing and
promoting websites are all very typical conventions that would commonly be
found of the back cover on any album as it allows the artist to be fully protected
and be accessible to everyone.

4. CD
The cd for calvin harris’ album carries on with the yellow colour
theme, with the black typewritten style font. This again gives the
design continuity. The most significant areas of the disc is is the
larger writing of the artist's name and album name, as this is
larger than everything else and immediately grabs audiences
attention. The CD also has record label on the right hand side of
the disk, this is for promotional purposes. The colour scheme is
considerably important within digipaks as it marks a sign of
continuity and that fact that this digipak has kept the same
colours helps it considerably link them all together nicely and
therefore has a much more attractive style.