Micromeritics - Fundamental and Derived Properties of Powders
Andrew goodwin (1992)
1. ANDREW GOODWIN (1992)
A media theorist who wrote a book called “Dancing in the Distraction Factory”
In this book he suggests that there are…
6 key features of a music video and that there are 5 ways to analyse a music video.
Goodwin’s6 featuresof music videos:
1- Music videodemonstrategenre characteristics.
2- There isa relationshipbetweenlyricsandvisuals.The lyricsare representedwithimages.
3- There isa relationshipbetweenmusicandvisuals.The tone andatmosphereof the visual
reflectthatof the music.
4- The demandsof the record label will include the needforlotsof close upsof the artist and
the artist maydevelopmotifswhichrecurtheirwork(avisual style).
5- There isfrequentlyreference tonotionof looking(screenswithinscreens,mirrors,stages
etc) and particularlyvoyeuristictreatmentof the femalebody.
6- There are oftenintertextualreference (tofilms,TV programmes,othermusicvideosetc).
