Album analysation

1. CALVIN HARRIS
‘I CREATED DISCO ALBUM’
ALBUM ADVERT
ANALYSATION
BY : EVELINA VYSNIAUSKAITE

2. CALVIN HARRIS
• ALBUM ADVERT ENCODES LOTS OF GENRE CONVENTIONS WHICH GO WITH
HOUSE MUSIC STYLE.
• FIRSTLY THE CHOICE OF COLOUR IS REALLY BRIGHT BECAUSE TARGET
AUDIENCE IS USED TO SEE NEON COLOURS IN FESTIVALS AND CLUBS,
THEREFORE THEY WOULD ASSOCIATE THOSE TWO TOGETHER. MOREOVER IT
IS THE COLOUR OF SUN, WHICH GENERALLY GIVES OUT THE GOOD MOOD
(AUDIENCE ASSOCIATES THE COLOUR AND THE MOOD WITH THE MUSIC).
• MAIN AND ONLY IMAGE IS ANIMATED AS HOUSE MUSIC ALBUMS TEND NOT
TO HAVE REAL IMAGES ON THE FRONT COVER. HOWEVER THIS FACE
CONNOTES IT IS THE SONG OF CALVIN HARRIS, AS THE FLYE EYE GLASSES
USED REPRESENT THE RECORD LABEL CALVIN HARRIS WORKS WITH CALLED
FLYE EYE.
• THE BLACK AND WHITE FACE IS PLACED IN THE VERY MIDDLE IN ORDER TO
ATTRACT ATTENTION.
• THE TYPE OF FONT USED REMINDS OF OLD RADIOS IN CARS, THEREFORE EVEN
DRIVES WOULD BE ATTRACTED TO THE ADVERT.
• AT THE BOTTOM WE CAN SEE COUPLE OF THE SONG NAMES WHICH ARE IN
THE ALBUM

3. CALVIN HARRIS
• THE CAPTION DOES NOT DIRECTLY SELL THE ALBUM. HOUSE MUSIC ALBUM
COVERS AS WELL AS ADVERTS DOES NOT SELL THE PRODUCT DIRECTLY TO
THE AUDIENCE. HOWEVER THE REAL AUDIENCE WOULD BE ATTRACTED TO THE
CAPTION (THE NAME OF THE ALBUM) ‘I CREATED DISCO ALBUM – 11 JUNE’.
THIS CAPTION ALMOST SAYS TO THE AUDIENCE ‘I AM JUST THE SAME AS YOU,
I JUST CREATED A DISCO ALBUM, LET’S SEE IF IT IS ANY GOOD’.
• ALSO DIRECTOR MADE SURE AUDIENCE IS AWARE OF THE DATE WHEN IT
COMES OUT.
• ON THE BOTTOM, LEFT SIDE WE CAN SEE THE LOGOS OF RECORD LABEL
COMPANIES, THEREFORE AUDIENCE COULD IDENTIFY THEMSELVES WITH THE
ALBUM, AS THEY KNOW RECORD LABELS.
• ON THE BOTTOM RIGHT SIDE IT SAYS AMAZON.CO.UK WHICH SIMPLY SHOWS
WHERE YOU CAN BUY THE ALBUM.