The advertisement is for the 20th anniversary re-release of Nirvana's famous album "Nevermind". It features the iconic image of the naked baby from the original album cover swimming underwater near a dollar bill. This iconic baby image represents the youth and freedom inspired by Nirvana's music. Additionally, the pool setting could reference both the fun of youth but also the isolation of the music industry lifestyle. The ad effectively utilizes recognizable iconography from Nirvana's album artwork and branding to draw audiences back into the underwater scene and celebrate the 20th anniversary re-release.

1. AmeliaCranstoun
A2 Media
AdvertisementAnalysis
Nirvana– Nevermind
Nirvana’sfamousalbumcoverisrecoveredforthe
use of their20th
anniversary release.Ican use this
advertas it haselementsinwhichIcan relate to
Lacey’srepertoire of elements.
The Settingof the advertisementisapool.This
couldrepresentsconnotationsof funand
relaxation,highlightedbythe use of the protagonist
beinga babyand inferringyouth.Howeverthe use
of a pool inplace of otherpossible choicessuchas
the sea or a lake,couldinferthe ideaof isolation
that may come withthe lifestyle of the music
industry.Thisimage progresseswiththe of the
dollarbill strategicallybeing placedinfrontof the
baby.Thisindicatedthe ideaof the all American
dreamand of the youthin the modernera’s
generationchasingmoneyandfastlifestyles.
Charactersof the advertisementsinclude the
famousnirvanababy.The nakedbaby represents
the youthand freedomthe musicof the band
inspires. The nakednesscouldassumethe musicis
strippedbackand original piecesfromthe artist
howeveritconnotesanotherside of the rockand
roll lifestyle,typicallyseenasthe stereotypical wildbadboys.
The advertisementhasa conceptual narrative due tothe manyconnotationsthe characterof the
advertisementcaninfer,howeverIwouldalsostate that the advertisementisalsoperformance.This
isdue to how iconicelementsof the artworkare,and that audienceswill recognise andbe so
familiarwithwhattheysee thatitis evidentwhatbandis beingshowcased.
The baby inthe waterisiconicfor the bandas it’srecognisable forthe publicall aroundthe worldas
a trade ark coverfor one of nirvanasmostsuccessful albums.The fonthoweverisalsoiconicof the
Band as it’susedoneveryartworkfor the band.The advertisementalsofeaturesasmall label
featuringthe bandslogoof a tonguedsmileyface.Thislogoisseenonmostalbumsandband
merchandise.The otherfontsusedonthe advertisementare bold,thickandpointedformscripture.
Thisis iconicof many rock androll genres.
Tech codes suchas the fontwhichadvertisesthe anniversary additionissurroundedby elements
such as highkeylightingandshadingaroundthe baby.Thiscreatesanunderwateratmosphere,
drawinginthe audience tothe mise enscene andinvolvingtheminthe environment.Thisinvites
themto celebrate the 20th
anniversaryandtherefore successfullypublicisesthe product.