Product Research

1. Lana Del Ray – Born to Die
Iconography:
One example of the iconographyrepresentedinthisdigi-packisonthe CDof the roses.The rosescan be a symbol of love
and romance whichmaysuggestthat hermusicmay have an aspectof these themes.Anotherexampleof the iconography
usedinthisdigi-packisthe mainimage of the artist where the clothing usedisiconictoherindie/vintagetype genre.The
Americanflagcouldbe seenasbeingrepresenteddue tothe colourscheme of beingpredominatelylightbluesandwhite;
but alsothere'sa hintof red withthe lipstickusedaswell asredrosesonthe CD. The makeupandhair isiconicto the
vintage theme asitis sosimplistic,howeverstillappealingasitcan suggesthow she hasn'tover done hermake upor set
herself inaprovocative position;whichmayoppose tothe theme of vintage asitcouldshow how time has movedonand
howshe can be representingwomenequalityanddignity.
Setting:
The settingwhichhasbeenchosenforthe mainimage isquite simple,showingjustalight
blue skyand part of an oldcar. Thismay have beenchosensothatthe character,beingthe
artist,standsout so that the albumismore eye catchingand fanswouldnotice herinstantly.
The colour of the sky has beencontinuedwithinthe colourscheme due tothe textonthe
back coverbeingthiscolouras well asthe title 'Bornto Die.'
Character:
The character whichis
representedinthisdigi-
pack isLana Del Rey
herself.The artworkof
thisphotographisvery
simplisticandjustshows
a mediumshotwhichis
quite low,consideringa
possibilityrepresentation
of empowerment.The
waythat the angle of the
photographyshowswhat
Lana is wearinghelpsto
representhervintage
and unique style of
herself andhermusic,
givingthemaninsightas
to whattype of musicto
hearin heralbum.
Narrative Events:
Thisdigi-packdoesn'ttell muchof a narrative,howeverwhilstlookingatthe mainimage,yougetthe impressionthatLana
Del Rey'smusicgenre has a vintage theme withinitdue toherhair, make upand clothingused.The waythat Lana is
positionedgives the impressionthatshe'sdifferenttothe average popartistyou wouldsee asshe isnot provokative and
she isshownas quite strongand confident.Thiscanrepresentanarrative of how timeshave changedintermsof women,
and howshe is representingthatpopartistsdonot needtobe provocative tobe attractive.
Technical and AudioCodes:
The lightingwhichisusedishighkeytomake the artistappearyouthful andattractive.The textwhichhasbeenusedtends
to be quite boldandsimple sansserif capital font,makingthe textcleartoread.'Lana Del Rey' appearsto be inlarge,white
textand due to the Gutenbergprinciple,the viewerwill readthatfirstthing.Thishelpstocapture the targetaudience’s
attentionasboththe name andmain image of the artistare the largestand mosteye-catchingpartof the digi-pack.The rest
of the textcontinueswiththe Americanflaglike,skyblue colourscheme.