This is the PDF from my talk at Telkom Indonesia's Music Unlimited event in Jakarta, May 2, 2011. See for details and the event flyer: http://twitter.com/#!/gleonhard/statuses/63871852434563072 and http://gerd.fm/j8g0nh (Rolling Stone Indonesia)
16. “More and more companies lose control of their customers when new
technologies enable them to interact with products on their own terms”
Mark Mulligan, Forrester
43. So how will artists & creators get paid?
Many new revenue streams...tbd
Sponsorships
Branded Content Deals
Fans & Direct Funding
Concerts / Live Shows
Up-selling (many different options)
Broadcasting & Public Performance (2.0)
Revenue Shares from Music Bundles & Flat Rates
44.
45.
46. Content i.e. Artists Advertisers
Labels, Publishers
Device
Telcos & Makers
Operators
Social
Networks
56. Timely & Likable Better service:
contextual fluid, clean,
safe and easy
Fair and
Better
attractive
interface
pricing *
Better Social and inter-
tools connected
57. • Don’t just ‘sell music’ but bundle and upsell
access to music, and music experiences
• Co-create a new music economy
• Disrupt old, pre-Internet, dysfunctional music
business paradigms
• Make it work on / with any mobile phone
• Make it work with/out mobile Internet access
• Make it work in / with Internet-Cafes
• Make it work for pre-paid phone users
• Base it on feels-like-free + upsell
• Disrupt. Lubricate. Co-opt. Make a market.
65. Telcos & operators cannot stick with ‘just being the pipe’
Source: Frost & Sullivan
66. Telcos and Operators have a huge
opportunity to curate and lubricate digital
content, and to host / curate the social
conversation around it.
67.
68. • Labels and publishers are still very much needed
but no longer must-have gatekeepers
• Must provide more added values, at lower cost
• Will become more like agents than ‘owners’
• Will be much more about marketing not distribution
• Labels & publishing sectors will merge
• Will need to become totally transparent
• Must become networks not remain monopolies
• Must embrace web/mobile native approach