Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tbwa International

515 views

Published on

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Tbwa International

  1. 1. LOGO
  2. 2. WHEN WAS IT FOUNDED? • TBWA WAS FOUNDED IN 1970 IN PARIS, FRANCE, BY WILLIAM G. TRAGOS (AMERICAN, MANAGEMENT), CLAUDE BONNANGE (FRENCH, MARKETING), ULI WIESENDANGER (SWISS, CREATION), AND PAOLO AJROLDI (ITALIAN, CLIENT SERVICES). THE FIRST LETTER OF EACH FOUNDER'S NAME PROVIDED THE INITIALS FOR THE NEW ORGANIZATION.
  3. 3. WHO WERE THE FOUNDERS? WILLIAM G. TRAGOS (AMERICAN, MANAGEMENT) CLAUDE BONNANGE (FRENCH, MARKETING) = TBWA ULI WIESENDANGER (SWISS, CREATION) PAOLO AJROLDI (ITALIAN, CLIENT SERVICES)
  4. 4. HOW DID THEY START? • 'WE STARTED OUT OUR COMPANY ... WITH THE CRAZY IDEA THAT BECAUSE WE WERE FROM DIFFERENT NATIONALITIES, AND BECAUSE WE HAD ALL WORKED INTERNATIONALLY, THAT WE WOULD DEVELOP THE FIRST ADVERTISING AGENCY BORN INTERNATIONAL,' TRAGOS RECOLLECTED IN ADVERTISING AGE. 'THE IDEA WAS THAT THIS WAS NOT GOING TO BE AN AMERICAN ADVERTISING AGENCY, BUT AN AGENCY MADE UP OF THREE EUROPEANS AND AN AMERICAN AND WOULD EXPAND INTERNATIONALLY.' • TBWA BEGAN THAT EXPANSION AFTER ONLY ONE YEAR, OPENING AN OFFICEIN MILAN. FRANKFORT WAS NEXT IN 1972, FOLLOWED BY LONDON, MADRID, ZURICH, AND BRUSSELS--EACH ADDED AT ONE YEAR INTERVALS.
  5. 5. WHERE ARE THE HEADQUARTERS? • MIDTOWN MANHATTAN, NEW YORK CITY, UNITED STATES
  6. 6. HAVE THEY WON ANY AWARDS? They have even won more! Including the 2010 Global Agency Network of the Decade
  7. 7. WHAT OTHER PRODUCTS HAVE THEY WORKED ON? • THEY HAVE INVESTED IN OTHER INTERESTING PRODUCTS AND BUSINESS VENTURES. THESE INCLUDE, TBWA WORLD HEALTH, TBWA AUDITOIRE, TBWA MEDIA ARTS LAB AND INVESTMENTS IN SOCIAL MEDIA OUTLETS
  8. 8. ANALYSED TBWA ADVERT • BASIC INFO ADVERTS VISUAL AUDIENCE MESSAGE/MEANING • JOHN SMITH - GENERIC FOOTBALL FIELD, BALL/SAMBA SKILLS YOUNG FOOTBALL FANS/MEN USES HUMOUR TO PROMOTE PRODUCT • ‘BALL SKILLS’ ANOTHER ARRIVES AND ‘PELTS’ BALL AWAY JOHN SMITH FANS/BEER DRINKERS MESSAGE OF HOW MEN SHOULD DRINK • TBWA (STARING PETER KAY – CELEBRITY ENDORSEMENT) REAL MEN DRINK THIS BEER • (2002) NO NONSENSE, WHAT YOU SEE IS WHAT YOU GET

×