Changing user/fan/customer experience is the disruption, Digital (or technology) is the enabler
This didn’t disrupt the coffee industry, because this tech has been around for a while
This disrupted coffee, the experience of enjoying great coffee at home in your robe
Technology is becoming consumerised, cloudified, and api’ed. It is not the disruptor but it is becoming available to everyone.
This is why IBM is focusing on Design Thinking, opening studios, beefing up IBM Design we know that technology is no longer the differentiator, it is the minium.
It is not just your industry you are in competition with…. Zappos has impacted the way pizza is delivered, Amazon has impacted the way credit cards are bundled
Mobile apps didn’t disrupt the taxi industry or reshape the bad experience of hailing a taxi (especially in rain)
Uber, leveraging all of the mobile app and the mobile tech in the drivers car disrupted the industry
Mobile apps didn’t disrupt the taxi industry or reshape the bad experience of hailing a taxi (especially in rain)
Uber, leveraging all of the mobile app and the mobile tech in the drivers car disrupted the industry
Ever heard of Eons? Failed social media for baby boomers, leveraged very basic concepts, same technology as facebook, failed to look at networking and expanding the social component
At same time Facetime was getting rid of demographics and exploring larger nextworks… Eons was trying to recreate them for babyboomers
Ever heard of Eons? Failed social media for baby boomers, leveraged very basic concepts, same technology as facebook, failed to look at networking and expanding the social component
At same time Facetime was getting rid of demographics and exploring larger nextworks… Eons was trying to recreate them for babyboomers
Banks have known how to rate risk and use analytics for long time. OnDeck leverages same concepts but broader validated 3rd party data (Big Data) and real-time analytics to disrupt small business banking/lending.
Banks have known how to rate risk and use analytics for long time. OnDeck leverages same concepts but broader validated 3rd party data (Big Data) and real-time analytics to disrupt small business banking/lending.
Closing remarks on the differences between jumping on ‘new technology’ for technology sake, and really designing a disruptive/transformative experience leveraging the newest of technologies