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Dealing with consumer behavior shaped by Social Media (Media Innovation Forum 2011, Dubai)
My complete presentation at Omnicom Media Group's 2011 Media Innovation Forum in Dubai, covering topics such as the future of branding, advertising and marketing, social commerce, twitter facebook and much more. The buzz is at http://gerd.fm/gKprYz and here is the event description: http://gerd.fm/glPBnT
Futurist and Humanist, Keynote Speaker, Author of 'Technology vs Humanity', CEO TheFuturesAgency, Film Maker, Thinker
My complete presentation at Omnicom Media Group's 2011 Media Innovation Forum in Dubai, covering topics such as the future of branding, advertising and marketing, social commerce, twitter facebook and much more. The buzz is at http://gerd.fm/gKprYz and here is the event description: http://gerd.fm/glPBnT
Dealing with consumer behavior shaped by Social Media (Media Innovation Forum 2011, Dubai)
1.
“Dealing with consumer behavior
shaped by Social Media”
Media Innovation Forum Dubai 1/26/2011
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
27.
Enforcing control when trust is crucial is deadly
28.
“More and more companies lose control of their customers when new
technologies enable them to interact with products on their own terms”
Mark Mulligan Forrester Research
29.
Source: Nielson Report / IFPI Jan 2011
Source: Netflix CEO via Slideshare
30.
New ‘social’ ways to pay
Source: Ovum Research, with Permission
31.
Get ready for alternative currencies
* and new metrics of measuring results
32.
Trend towards ‘collaborative consumption’
Source: TedX Sydney: Rachel Botsman (Book on Collaborative Consumption)