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The Future of Broadband: Telemedia, Futurist Gerd Leonhard

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Transformational Technologies and
Creating new demand for ICT services
 - The Future of Broadband and ICT -




          ...
TeleMedia
Telecom   Media Convergence
This year’s biggest driver...?

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The Future of Broadband: Telemedia, Futurist Gerd Leonhard

  1. 1. Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT - Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader
  2. 2. TeleMedia Telecom Media Convergence
  3. 3. This year’s biggest driver...?
  4. 4. Broadcast « » Broadband Social Networks = CableTV without the Cable Source: Monty.de
  5. 5. The future is already here...
  6. 6. Real Digital Natives
  7. 7. The Networked Society Broadband Culture
  8. 8. Drivers of Broadband Content Open Standards Data Control Sustainability Ecosystems Balance Equality Innovation Mobile Interdependence
  9. 9. Content
  10. 10. People of the Cloud ...will expect a lot more than mere ‘distribution’
  11. 11. TV you can read, Newspapers you can watch
  12. 12. Whatever can go digital... will go digital
  13. 13. Useless without content - and... Useless without connectivity !
  14. 14. Sharing is and will remain a key driver Image via Flickr.com/rubicon
  15. 15. Piracy: failed business models + faster networks + cheaper devices CEO of MacMillan UK, April 2011, via PaidContent.org
  16. 16. Content 2.0: Access not Copy
  17. 17. Rebirth of the content business
  18. 18. ETA: 3 years
  19. 19. Masses of Niches Source: thecarbonara blog
  20. 20. More and more ‘real’ content ‘over the top’
  21. 21. The problem is not the ‘pay’ - it’s the wall! Source:
  22. 22. A new standard in a hyper-connected economy:
  23. 23. Data & Control
  24. 24. “Minority Report” is becoming reality
  25. 25. Standards Transparency Trust Guarantees Interoperability The Commons
  26. 26. ...this cannot all be about commercial gains...
  27. 27. Who decides...?
  28. 28. A very important trend...
  29. 29. Ecosystems
  30. 30. The Future: ‘Inter-Connected Business Models’
  31. 31. Not value chains but value cycles (*Umair Haque) (*Umair Haque)
  32. 32. A new ICT | Media | Advertising Ecosystem
  33. 33. TeleMedia Futures: a new ECOsystem Content (Creators, Publishers, Advertisers Distributors) Telcos & Opera- Device tors Makers Search & Tech Social Networks i.e. Media 2.0
  34. 34. Legal, easy and affordable availability of content is a major factor in broadband uptake (and society!) source: flickr.com/sameli
  35. 35. Telemedia Futures: OTT Bundled Masses of Niches Freemium Going Direct Standardized Licenses source: flickr.com/sameli
  36. 36. Equality
  37. 37. Mobile
  38. 38. Dramatically increased importance of Mobile Broadband
  39. 39. Open Standards
  40. 40. Obsession with Control inevitably leads to decline Source: ARS
  41. 41. One to many Many to Many
  42. 42. “The people formerly known as consumers”
  43. 43. Open Open Licenses Technologies Ultra-fast Broadband Open Open Policies Business Models
  44. 44. Not sustainable
  45. 45. Welcome to the new worldview: ECOsystems Good luck. Protection breaks the EcoSystem
  46. 46. Urgent: Copy(Usage)-Right for a digital ecosystem
  47. 47. Sustainability
  48. 48. Balance
  49. 49. A slew of new, unprecedent ‘digital society challenges’
  50. 50. And considerable confusion
  51. 51. Innovation
  52. 52. Complete Reboot of Education and Learning
  53. 53. Interdependence
  54. 54. A Serious Paradigm Challenge Source: Tiffany Shlain: ‘Connected - The Movie’ Source: Monty Metzger Monty.de
  55. 55. Hyper-Competition ➲ Hyper-Collaboration
  56. 56. Summary
  57. 57. Gerd.fm/freepdfs (Kindle)

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