Gerd Leonhard: Futurist Apps
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Gerd Leonhard: Futurist Apps
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Gerd Leonhard: Futurist Apps
- Social, Local, Mobile, Video... and the Cloud - apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
- mozilla.org/sopa
- The future is already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
- Finally, the Global Village is real
- Many first-time-ever issues will need to be addressed
- Hat tip to Kevin Kelly
- People of the Cloud ...will expect a lot more than connectivity
- Maybe... the End of PCs...? EVERYTHING is about Mobile
- Ads + Content + Apps = !
- Video is the next text - and Apps are the new cable channels
- Content + Mobile + =
- Telecom « Media » Telecom Source: Mary Meeker / Kleiner Perkins on Slideshare Cloud | Video
- TeleMedia Futures: new roles!!! Content (Creators, Advertisers Publishers etc) Device Telcos & Makers Operators Search / Tech i.e. Media 2.0 Social Networks
- Get ready for food chain conflicts
- Average engagement per user Average involvement per user Average premiums per user
- Guess what they will do with this $35 Aakash Tablet
- Radical Behavior Changes everywhere
- The end of masses? Source: thecarbonara blog
- € 10 Devices. Soon. The iSlate
- The keywords FAST. NOW. RELEVANT. ME. PERSONAL. HUMAN.
- ‘Consumers’ are leaping - what about your business?
- Disruption and Lubrication is the name of the game
- Disrupt yourself or be disrupted
- Embrace Empowerment ;) ;(
- Images: Source: FastCompany.com
- Tell a good story. ALWAYS.
- Make Sense not Noise curation
- Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
- Web-native, mobile and OTT !
- ‘Open’ is the new default Source: Alan Moore via Slideshare
- Image licensed from sevensheaven.nl
- “Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
- Obsession with Control can be a tiny problem:) Source: ARS
- Fluid + Feels-Like-Free + Freemium | Upselling +
- Paid with Data and / or Attention
- The problem is not the ‘pay’ - it’s the wall! Quelle:
- Freemium is good *but not for everyone!
- ‘3rd party pays’ and Branded Content will explode
- Advertis ing become s Content , too
- Advertising 1.0 is unsustainable
- Advertising = Content Marketing = Curation Brands = Publishers Marketers = Storytellers Consumers = Participants
- Focus on RoE(ngagement) not (just) RoI
- Be a Market-Maker *not a market-waiter ;(
- Entrepreneurs: remember this!
- Summary
- Gerd.fm/freepdfs (Kindle)
- Gerd.fm/freepdfs Gerdtube.com