Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013


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This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see

BTW: You can download ALL of my slideshows, free books and other stuff at
"Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data.
The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."

Published in: Business, News & Politics
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Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

  1. 1. Big Data and what it could...or should mean for the Futureof Media and Journalism
  2. 2. “Big Data is high-volume, high-velocity and high-variety information assets that demand cost-effective,innovative forms of information processing forenhanced insight and decision making” *GartnerStreams. Cloud. Now. We. Data (Kevin Kelly)
  3. 3. The digital default is coming
  4. 4. 5
  5. 5. 6
  6. 6. Big Data: some relevant facts & stats
  7. 7. 8
  8. 8. Rise of data-driven business models
  9. 9. Paying with Data | Privacy | Attention
  10. 10. Disruption ☯ Opportunity
  11. 11. Data. Input. Ideas. Information1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8“We will be online all the time in virtual / augmented reality.  We won’tbe looking at devices such as tablets and phones.  Rather, computerdisplays will be fully integrated with real reality” (Ray Kurzweil)
  12. 12. Disruptions and Opportunities for Data Journalism
  13. 13. Smart-everything: the IoT, M2M
  14. 14. ‘Finding relevant stuff’ might be a good robot job - to a point
  15. 15. “Search engines won’t wait for you to ask for information. They will know you like a friend, aware of your concerns andinterests at a detailed level” Ray Kurzweil
  16. 16. Journalism: making sense ofexponential data, for linear humans:)
  17. 17. Knowledge. Wisdom. Learnings. Relevance. Depth.
  18. 18. Big Data-fuels Cross-Media Story TellingBig Data-fuels Vizuality. Immersion.
  19. 19. Mobile devices are becoming our external brains
  20. 20. ‘External Brains’ may become good targets for ads, too:)
  21. 21. Massive Human - Machine /AI Interface (R)Evolution
  22. 22. The 3 spheres of data: shift towards anticipationVolunteered InferredObserved
  23. 23. A total on-demand, serendipity-free, self-controlled future will not be human enough
  24. 24. Social Local Mobile (SoLoMo) Data. Video.
  25. 25. Advertising goes 30-50% digital: thequestion is not if but when / who / how
  26. 26. HumansDataAISoftwareTheFutureInterfacesMachinesSmart AgentsInformationRobotsPermission, TrustControl, RecourseStandards, OpenPlatforms, APIsRegulations,Policies, Ethics
  27. 27. Sooner or latereverythingbecomes:DynamicReal-timeSocialMobileLocalFluidPredictive
  28. 28. The Tricorder for News is coming
  29. 29. Searchingfor somethingInformationseeking usi.e. we are ‘being searched’
  30. 30. We are being searched...sought-out...foundMost technologies that we used to direct will startconducting themselves
  31. 31. Your future editorial assistants?
  32. 32. 34Big Data without ‘Big Meaning’and ‘Big Design’ is irrelevant
  33. 33. Big Data without Big Meaning is just like crude oil
  34. 34. Video Source: IBM Future Scenarios, YoutubeData-journalism is probablyindispensable
  35. 35. Source: wired.comCrucial for the Future of Journalism:Open data, open ecosystems, open standards, open technologies
  36. 36. Journalism in the age of leaps...
  37. 37. Locked LooseJournalism: the direction is clear...Liquid
  38. 38. Added values based on ‘Big Data’ and‘Big Design’ can make a huge difference
  39. 39. If data is the new oil, than should ‘gas stations’ be licensed?
  40. 40. ‎Henri Poincaré
  41. 41. Summary and take-aways
  42. 42. Thanks for your time and (youtube)