LU - The Sharing Economy

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The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.

Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.

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LU - The Sharing Economy

  1. 1. THESHARINGECONOMY
  2. 2. Sharing is what we do.Everyday.
  3. 3. And we have been doing it.For centuries.
  4. 4. It’s true that sharing is a simpleconcept and a fundamental partof everyday life.Thanks in large part to the web,it’s now an industry withseemingly unbounded potential.
  5. 5. definition of sharing borrowing / lending / co-owning for free* common goal
  6. 6. first thing peop digital sharers are l when discussine think about rs better offline share g “sharing”drivers of sharing technology community eco concerns recession larger communities “I would share more stuff, evoke sharing, also w ith if it would make me money” strangers
  7. 7. there’s only tha only buy/maintain you can fit un t much one thing der your bedthe appeal of sharing lower cost less is more space-saving own something, swap for a lot
  8. 8. For many consumers,access is better than ownership.
  9. 9. impact of age (& experience) close sharing wide sharing wealth
  10. 10. stuff shared most living space work space food household items apparel(besides news & media)
  11. 11. the more people evil dance the more intere share, money makes the d stingwhy we share personal monetization indirect reciprocity scalability “what a feeling”
  12. 12. being shared today nearly everything, let’s check some examples
  13. 13. transportation
  14. 14. transportation
  15. 15. transportation
  16. 16. transportation
  17. 17. transportation
  18. 18. transportation
  19. 19. transportation
  20. 20. taxi
  21. 21. work
  22. 22. work
  23. 23. work
  24. 24. books
  25. 25. books
  26. 26. homes
  27. 27. homes
  28. 28. homes
  29. 29. homes
  30. 30. (second hand) stuff
  31. 31. (second hand) stuff
  32. 32. (second hand) stuff
  33. 33. (second hand) stuff
  34. 34. ideas
  35. 35. ideas
  36. 36. ideas
  37. 37. food
  38. 38. food
  39. 39. music
  40. 40. music
  41. 41. money
  42. 42. money
  43. 43. energy
  44. 44. energy
  45. 45. fashion
  46. 46. fashion
  47. 47. fashion
  48. 48. fashion
  49. 49. One more thing... that you can share
  50. 50. wives (and husbands)
  51. 51. Interesting Resources http://www.collaborativeconsumption.com http://www.meshing.ithttp://www.scribd.com/doc/38786066/The-New-Sharing-Economy

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