Value-added Wi-Fi services           Be well connected         Steve Livingston         Senior Vice President         iPass
Presentation | Overview    Who is iPass    Wi-Fi - no longer the fringe network    Wi-Fi’s role in today’s mobile netwo...
iPass | About Us   Founded in 1996 (NASDAQ: IPAS)   Operates the world’s largest commercial Wi-Fi network with:       1...
Wi-Fi | No Longer the Fringe Network  Wi-Fi has firmly established itself as a critical part of   today’s mobile network ...
Wi-Fi | No Longer the Fringe Network  On a global basis, 70% of smartphone data is   originated on Wi-Fi                 ...
Wi-Fi | No Longer the Fringe Network  Additionally, 65% of tablet users are connecting to   mobile networks via Wi-Fi exc...
Wi-Fi | WLAN Shipment Forecast          2,000,000,000 Wi-Fi chipsets shipped by 2014         200 percent year-over-year gr...
Wi-Fi | Number of Public Hotspots                          Public Hotspots (millions)                                     ...
Wi-Fi | Carrier Announcements                    1,000,000                By end of 2012                    1,000,000     ...
Wi-Fi | iPass Network Growth                                         2008 – Present (actual)     900,000                  ...
Offload | A Closer Look  Domestic data offload has received the majority of   industry attention and media coverage  Whi...
Wi-Fi Devices | Market Growth • Wi-Fi now saturated in Tablets and Smartphones                                 Worldwide S...
Wi-Fi | International Roaming  International Wi-Fi roaming is the low hanging fruit  It offers carriers the opportunity ...
Churn Rate | Now, Highest Ever • “Mobile customers now switch providers every 27   months, more than twice as frequently a...
Summary | Opportunities  Lost roaming revenues                                    1   (up to 70% turn off data roaming) ...
Wi-Fi International | Value Proposition   Leverage lower-cost Wi-Fi networks for international data    roaming, especiall...
Wi-Fi Opportunities | Risk/Reward Study                                                                                   ...
Closing | Remarks  Adopt International Wi-Fi roaming solutions now   while continuing to plan and prepare for Offload  C...
Value-added Wi-Fi services           Be well connected         Steve Livingston         Senior Vice President         iPass
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Value-added Wi-Fi Services

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Presentation delivered by Steve Livingston, Senior Vice President, iPass at the Mobile Data Offloading conference in London. iPass service will lower Wi-Fi roaming costs. Visit http://www3.ipass.com/solutions/open-mobile-exchange/ for more information regarding data offloading.

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  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) operates the world’s largest commercial Wi-Fi network and has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements. As the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform, iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holds 21 US patents, 6 international patents and has 7 US patents pending.
  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  • China Telecomhttp://www.china.org.cn/business/2011-05/11/content_22538963.htm (China Daily) China Mobilehttp://www.reuters.com/article/2011/11/09/us-internet-hotspots-idUSTRE7A801W20111109Oi http://seekingalpha.com/article/306042-ipass-ceo-discusses-q3-2011-results-earnings-call-transcriptKThttp://www.fiercetelecom.com/press_releases/boingo-adds-36000-new-hotspots-ktKDDIhttp://news.thomasnet.com/companystory/KDDI-and-Ruckus-Wireless-Debut-the-World-s-Largest-Mobile-Data-Offload-Network-and-First-Nationwide-Wi-Fi-Access-Service-in-Japan-848185SK Telecomhttp://www3.ipass.com/about/news-room/press-releases/sk-telecom-2/Deutsche Telekomhttp://www.telekom.com/dtag/cms/content/dt/en/1025630
  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  • About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  • Value-added Wi-Fi Services

    1. 1. Value-added Wi-Fi services Be well connected Steve Livingston Senior Vice President iPass
    2. 2. Presentation | Overview  Who is iPass  Wi-Fi - no longer the fringe network  Wi-Fi’s role in today’s mobile network landscape  Offload – hype or happening?  Picking the low hanging fruit  Monetizing Wi-Fi as a value added service for consumersBe well connected 2
    3. 3. iPass | About Us  Founded in 1996 (NASDAQ: IPAS)  Operates the world’s largest commercial Wi-Fi network with:  1.8 million unique users  8.7 million hours of traffic  70 million Wi-Fi sessions  140 Wi-Fi network operators connected globally with 780K hotspots  Over 3,500 enterprise customers  A rapidly growing list of carrier strategic partnersBe well connected 3
    4. 4. Wi-Fi | No Longer the Fringe Network  Wi-Fi has firmly established itself as a critical part of today’s mobile network fabric  HetNets (Heterogeneous Networks) are now the clear industry direction to enhance network capacity, coverage and user connectivity › Complementary combination of large cell (LTE, HSPA+) and small cell (Wi-Fi) technologiesBe well connected 4
    5. 5. Wi-Fi | No Longer the Fringe Network  On a global basis, 70% of smartphone data is originated on Wi-Fi Source: MobidiaBe well connected 5
    6. 6. Wi-Fi | No Longer the Fringe Network  Additionally, 65% of tablet users are connecting to mobile networks via Wi-Fi exclusively Wi-Fi vs. Cellular Adoption >90% Current Use 0% 20% 40% 60% 80% 100% Wi-Fi Only Wi-Fi & Cellular Cellular Only None Reasons for › High cost of cellular data plans greater Wi-Fi › Wi-Fi available where tablets are used reliance › Tablet users already own a cellular smartphone, which fulfills the ‘must have’ connectivity need Source: Connected Intelligence, December 2011Be well connected 6
    7. 7. Wi-Fi | WLAN Shipment Forecast 2,000,000,000 Wi-Fi chipsets shipped by 2014 200 percent year-over-year growth since 2009 Global Shipment Forecast >2 billion Wireless Local Area Networking (WLAN) Chipsets (Millions of Units) 200% growth Source: 200% growth IHS iSuppli Research February, 2011Be well connected 7
    8. 8. Wi-Fi | Number of Public Hotspots Public Hotspots (millions) 5.8 4.5 3.3 2.1 1.3 0.5 0.8 Source: Informa Telecoms & Media Report for the Wireless Broadband Alliance November 2011Be well connected 8
    9. 9. Wi-Fi | Carrier Announcements 1,000,000 By end of 2012 1,000,000 By end of 2014 100,000 By end of 2012 Building largest Wi-Fi network in BrazilBe well connected 9
    10. 10. Wi-Fi | iPass Network Growth 2008 – Present (actual) 900,000 779,288 800,000 2nd Wave 700,000 Carrier Wi-Fi 600,000 500,000 400,000 300,000 1st Wave 200,000 User-deployed 100,000 - 2008 2009 2010 2011 2012Be well connected 10
    11. 11. Offload | A Closer Look  Domestic data offload has received the majority of industry attention and media coverage  While important, it is not the ‘low hanging fruit’  Offloading to consumer’s home and work network makes economic sense  Offloading to commercial networks is difficult economically unless Carriers own the Wi-Fi network  Offload to commercial networks can be complex. NGH addresses many of these complexities.  Offload is largely cost savings justifiedBe well connected 11
    12. 12. Wi-Fi Devices | Market Growth • Wi-Fi now saturated in Tablets and Smartphones Worldwide Smartphone Shipments 1,200 2007 – 26.4% Global Wi-Fi penetration in smartphones nearly quadrupled 2012 – 95.2% over past 5 years 1,000 800 (Millions) Tablet 600 Wi-Fi embedded in 100% of tablets and growing to 98% in Smartphones Smartphone (Wi-Fi) 400 Smartphone (No Wi-Fi) 200 No Wi-Fi 0 2011 2012 2013 2014 2015 Source: IDC, December 2011 Strategy Analytics, December 2011Be well connected 12
    13. 13. Wi-Fi | International Roaming  International Wi-Fi roaming is the low hanging fruit  It offers carriers the opportunity to act now (not after infrastructure build-outs) to enhance their value proposition, increase ARPU and reduce Churn Rate without consuming CAPEX, and differentiate! Increase addressable Broaden market size and geographic Secure vital relationships revenue potential reach with subscribers on a global scale Grow the number of Capitalize on the devices connected to rapid growth of your network Wi-Fi devicesBe well connected 13
    14. 14. Churn Rate | Now, Highest Ever • “Mobile customers now switch providers every 27 months, more than twice as frequently as a decade ago” In 2011, 44 per cent of global mobile subscribers churned – the highest level ever 27 months Source: Strategy Analytics Wireless Operator StrategiesBe well connected 14
    15. 15. Summary | Opportunities  Lost roaming revenues 1 (up to 70% turn off data roaming)  Lost market growth opportunities (Wi-Fi devices)  Lost customer mind share = increased churn rate  Lost opportunity to lock-in subscriber retention via ‘sticky’ services (bundle cellular and Wi-Fi devices on single plan) 1 Syniverse TechnologiesBe well connected 15
    16. 16. Wi-Fi International | Value Proposition  Leverage lower-cost Wi-Fi networks for international data roaming, especially for data hungry applications  Allow the consumer to live and behave as they do when they are home  Access to certain applications require Wi-Fi  Capitalize on rapid growth of Wi-Fi devices; increase addressable market size and share-of-wallet SPs enable their subscribers to roam onto • Family plans expand into multi device plans Wi-Fi networks to foreign increase their service  International Wi-Fi Roaming is justified by revenue, churn value reduction, and competitive differentiationBe well connected 16
    17. 17. Wi-Fi Opportunities | Risk/Reward Study Source: Informa Telecoms & Media POSITIVE RISK- REWARD BALANCE Enhanced FBB proposition Enhanced multiscreen Enhanced proposition RISK SEEKING MBB proposition M2M (revenue uplift, cost savings, Wi-Fi churn reduction, etc) REWARD roaming Advertising & Wi-Fi access transactions Traffic revenues offloading Wholesale capacity RISK ADVERSE NEGATIVE RISK- REWARD BALANCE RISK (investment levels, value chain complexity, customer acceptance, competitive landscape, internal conflict, substitution, etc)Be well connected 17
    18. 18. Closing | Remarks  Adopt International Wi-Fi roaming solutions now while continuing to plan and prepare for Offload  Capture the opportunity to enhance roaming value proposition; grow customer base and reduce churn – strengthening future position to succeed in Offload  Seek a ‘Roam-in’ and/or ‘Wi-Fi Exchange’ partner as part of your Offload strategy to help monetize Wi-Fi assets and recover investment more quicklyBe well connected 18
    19. 19. Value-added Wi-Fi services Be well connected Steve Livingston Senior Vice President iPass

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