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Co-creation. Past. Present. Future. CCE 2010

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Slides to support keynote at the 2nd Co-creation Event, in Eindhoven, 29th September 2010.

Co-creation. Past. Present. Future. CCE 2010

  1. 1. Past. Present. Future.<br />Where next for co-creation?<br />Co-creation Event 2010. Eindhoven.<br />
  2. 2. What on Earth are we all doing here? <br />
  3. 3. the practice of innovation is broken <br />80% of innovations fail <br />
  4. 4. Linear innovation is broken<br />
  5. 5.
  6. 6.
  7. 7. It’s all about ... Authorship<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. Less like this...<br />
  12. 12.
  13. 13. Of course. How stupid I’ve been. What we need is the car!<br />Co-creation’s not about <br />solitary epiphanies<br />
  14. 14. Beyond the hype? <br />
  15. 15. The ghosts of co-creation...<br />Past<br />Present<br />Future<br />
  16. 16. Past<br />Present<br />Future<br />
  17. 17. The problem... <br />Are you paying close attention? <br />
  18. 18.
  19. 19.
  20. 20. Value co-creation and the experience economy<br />
  21. 21. Service-dominant logic<br />
  22. 22.
  23. 23. Roland Barthes<br />
  24. 24. Psychotherapy<br />
  25. 25. Winnicott<br />
  26. 26. Art from Within: the Zen of fuel saving<br />
  27. 27.
  28. 28.
  29. 29. Open Source<br />
  30. 30.
  31. 31.
  32. 32. Large group techniques<br />Disruption Workshops<br />(TBWA)<br />Structured Innovation Tools (What If)<br />Deliberative Research<br />[public sector]<br />Open Space Technology<br />(OST)<br />Open<br />Closed<br />Process Structure<br />Invisible<br />Facilitation Style<br />Controlling<br />Participant<br />Locus of control<br />Company<br />Hippie / Hopi<br />Inspiration<br />Innovation<br />
  33. 33.
  34. 34. Counterculture<br />
  35. 35. A timeline of co-creation<br />Blossoming<br />Prehistory<br />Foundations<br />Emergence<br />Formalising<br />Applications<br />1900-50<br />1950-80<br />1980s<br />1990s<br />2008-<br />2000-08<br />Agencies Appear<br />Communispace<br />Sense Worldwide (1999)<br />Promise (2003)<br />Face (2005)<br />Value CC<br />Prahalad School<br />Service Dominant Logic<br />Agency white papers<br />Promise<br />Fronteer Strategy<br />Sense Worldwide<br />CCA founded<br />Books<br />Counter Culture<br />1968<br />Situationism<br />Barthes<br />[Death of the Author]<br />Findhorn Garden<br />(1976)<br />Creativity & Decision-Making Processes<br />Harrison Owen (1980)<br />OpenSpace3 (1985)<br />Commercial Programmes<br />British Airways Breakthrough Programme<br />Open innovation programmes<br />Philosophy<br />Nietzsche<br />Psychology<br />Freud<br />Winnicott<br />Experience Economy<br />Pine & Gilmore<br />Social Media<br />Crowdsourcing<br />Jeff Howe<br />Cambrian House<br />Open Source<br />Linux<br />Tech explosion<br />Open / User Innovation<br />Von Hippel<br />Design<br />Participatory Design<br />Senge (1990)<br />The Fifth Discipline<br />Organi-sational Psychology<br />Kurt Lewin<br />
  36. 36. Past<br />Present<br />Future<br />
  37. 37.
  38. 38. Mass customisation<br />
  39. 39. User-generated content<br />
  40. 40. Mass collaboration<br />
  41. 41. Co-production<br />
  42. 42.
  43. 43. Co-creation is an active,<br />creative and social process,<br />based on collaboration<br />between producers and<br />users, that is initiated by<br />the firm to generate value<br />for customers.<br />
  44. 44. Past<br />Present<br />Future<br />
  45. 45. Reasons to be cheerful<br />
  46. 46. 1 trillion hours a year of spare time<br />
  47. 47. Willing co-creators<br />
  48. 48. Changing corporate attitudes<br />
  49. 49. New social technologies<br />
  50. 50. Opportunities: 8 views of the future<br />
  51. 51.
  52. 52. Having the courage to build the breakthrough<br />
  53. 53.
  54. 54. Brand 3.0<br />
  55. 55.
  56. 56.
  57. 57. New hybrids<br />Multichannel<br />Integrated<br />
  58. 58.
  59. 59.
  60. 60. Challenges<br />
  61. 61. Beware the bandwagon<br />
  62. 62. Co-creation? <br />That’s soooooooo last year!<br />
  63. 63. Evidencing impact<br />
  64. 64. Costly<br />
  65. 65. A tale of two squirrels<br />
  66. 66. Meet fluffy...<br />
  67. 67. More of them<br />
  68. 68. More competitive<br />
  69. 69. Better technology<br />
  70. 70. Play-makers<br />
  71. 71. As well as rule-makers<br />
  72. 72.
  73. 73. So....<br />Let’s make the future of co-creation as rich and interesting as its past.<br />Let’s make the practice of co-creation deliver on its commercial potential.<br />Let’s make sure people ‘get’ and value co-creation.<br />Let’s do it together. And let’s keep it playful.<br />
  74. 74. Hartelijk dank<br />

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