Vouge Magazine deconstruction September 2014

2. MASTHEAD/LOGO
Vogue has a very specific logo that is carried with them and
recognised world wide. The use of the bold black font on the
white background helps to emphasis it and also carries the
simplistic, classical and fresh tone that vogue represents. It
also holds a high importance on the home page as it is the
first thing you see.
SUBSCRIPTIO
NThe subscription option
is there to promote the
magazine and also
reminds the audience
that there is a magazine
version available
therefore promoting
sales of them. Subscribe
is also written in red
which makes it stand out
compared to the black
text.
NAVAGATION BAR
The magazine breaks conventions by placing the navigation bar down
the left hand side rather than along the top. They also have no pull
downs from the hyperlink which shows again the simplicity of the
webpage and the brand. The black on white theme follows again onto
this but the font is not in bold, which makes it difficult to read. The
fonts also very simple and plain which is expected from vogue as they
emphasis the fashion by making everything else simple.
MAIN IMAGES
The images look very high class and represent the
high fashion genre of the magazine. You can see
that the clothing is not high street and that a
designer label is being worn in the images. They
also add colour to otherwise bland theme.
TRENDING SECTION
This shows the social presence of the
brand and that they are remaining
modern and up to date with the
changing themes of fashion and trends
of the world.

3. EXAMPLES OF ARTICLES
These are two examples of pages that are easily
accessed from the home pages navigation bar.
The first is the ‘fashion show’ section which allows
the readers to search designers name and see
images of there new ranges and there recent
fashion shows. It also has an option to select the
season you want to find and from which year
which acts as an archive to fashion. There is also
an advertisement for a high end designer which
shows the type of audience vogue try's to attract
(working class/high class women).
The second shows Fashion Trends and the main
emphasis on this page is images, where as on the
previous page the emphasis was on designer
names and the users freedom. The images are
very versatile and add am element of colour and
fun to the page. The title is emphasised by the
overlapping square and caps locked font. The font
is important because it is different to the font used
on the home page and adds a more intense and
modern feel which relates to the images.

4. MAIN IMAGES
The images on this page are very important and the site uses them to draw readers to the articles,
the images are very large and colourful and not only that they link perfectly to the articles. The
Prince Harry images show his life which is interesting enough, but very cleverly the colour red is
outstanding in 2 of the 3 images which creates a theme and draws people to look at the images
closer. The model images are also interesting because the models catch your attentions and they
contrast each other because of there own individuality. There makeup also draws you in.
HEADINGS
The headings are also very important because they aid the images in drawing in the readers and
promoting the stories. They use devices such as alliteration in ‘Backstage Beauty’ to catch the
audiences attention while revealing something about the article. ‘The Big 3-0’ is also a common
phrase with the British public which shows who the audience is for the article and also shows that
they are keeping up to date with the publics wants/needs.