A2 Media Studies, evaluation question 2

2. Inorder to create a successful advertising campaign for mymedia product, I
needed to makea cohesive marketingcampaign that links all the products
together. Inorder to dothis, companies must enter into various media
platforms to reach thewide ranged audience that they have targeted, I have
done this throughradio and billboards.
This has helped meto promote the main product – regional magazine, as well
as create a brand identity within society, that everyoneinLeicester would know
about. Myprimaryaudience is the opinion leaders that first come into contact
with myproducts, they thenmarketmyvarious products throughword of
mouthand this is whensocial connections play a vital part in myadvertising
campaign.

3. Brand identity identifies the threemain pointers that audiences
respond and recognise well:
• House style
• Fonts
• Imagery
Housestyleisvitaltousein andthroughout
thewholeproductionandineveryfuture
magazineorancillaryproductthatthe
company may create.My black,white,green
andbluehouse stylehasvariousconflicting
andreflectiveconnotations,including
formalityandfreedom,earthandsky,and
informative.Thegreenandblueareused
minimallywhich makestheblackandwhite
looktidyandformalwhichappealstomy A/B
incomebracketaudiencewho enjoylotsof
texttoread
Theimageryusedinone ofproductsmustlink
directlytotheothertwoproducts,otherwise
theaudiencewouldnotseeeachproductwith
thesamegenreideaastheanother.For
example,myarticlecould befeaturedin a
morewomen’slifestylegenreofmagazineand
toavoidthisI includedtoimagesofleavesat
thebottomofeachpage.Thismeantthatthe
linkswithnaturearestillthereastheyare
importantbutalsomakesthedouble page
spreadlookmore professional.
I usedtwofontsfromdafont.com– Santander
andFine Style.Bothofthesefontswerevery
effectivebecausetheywerebothinformal
comparedtofontssuchas TimesNewRoman,
andformalcomparedtolessseriousfont
styles,like AdamskySF.FineStylewasusedfor
mastheadsandSantanderwasusedforthe
magazine’staglinewhichmeantthatnotonly
wasthefontmemorable,sowaswhatwas
writtenin it.Inmy articleandtherestofthe
textI usedTimes NewRoman.