The combination of the main magazine product and ancillary texts is effective because it helps link all the products together under the "Unlimited Kent" brand. The same masthead, fonts, colors, and house style are used across all materials to provide consistency that allows the target audience to easily recognize the brand. Key elements like the cover star and masthead also appear on the website and other ancillary texts to further connect the products and appeal to the target demographic of young females. The informal language and tone used throughout maintains a sense of social interaction that helps the audience identify with the products and feel a sense of belonging, increasing the likelihood they will continue engaging with and supporting the magazine brand.

1. How effective is the combination of
your main product and ancillary
texts?
Question 2

2. The website address appears on the front cover, contents page, billboard and the website. This
helps link all the products together and means the target audience can establish a link and will
know they are all part of “Unlimited Kent”. So by using synergy across my media products it will
help promote the magazine and mean the audience connects to them all.

3. I used the same Masthead, font, colour and house style for my front page,
contents page, billboard and website because this provides my target
audience with information about the magazine; because it is clear it is for
“Kent”. It also gives my target audience the ability to recognise the brand, as
it is all similar, so it gives it a “brand image”. This is shown by the pictures
below.

4. The cover star appears on the front page,
contents page and on the website, so this
means the target audience will hopefully tell
the preferred reader that this magazine is
for young females because it should have
articles that interest this group e.g. beauty,
celebrity gossip, and fashion. The cover star
should appeal to this audience. The media
product contains continuity and consistency
which will help get this preferred reason.
The masthead also appears across all
my production, so my target
audience can recognise what the
magazine is called.
My ancillary tasks helped advertise my
main product because on my billboard
they show where you can go to
download the magazine and it also has
the web address so you can go onto
the website. The website tells you
places you can get the magazine and
you can download the magazine
directly from the website.

5. The language used throughout
my main task and my ancillary
are very similar so my target
audience will feel a link between
all of my productions. I used an
informal tone like I was having a
normal conversation so I would
continue a mode of address with
my target audience. This links to
uses and gratification theory of
social interaction as by using an
informal language throughout
my work this means my
magazine is identifying with the
audience and they are gaining a
sense of belonging; so they are
more likely to keep buying the
magazines because they feel
connected to them.