A2 Media Studies

1. Textual Analysis

3. The tagline in the top right hand corner
depicts the purpose of the magazine - the
sense of community the tagline offers entices
the socially active people living in
Leicestershire. The positioning of the text
means that it is a likely place a passer by
would look. The black font means its easy to
see and the drop shadow contributes to the
natural house style.
Social media logos are in the
bottom left hand corner, attracts a
digital native audience and allows
them to instantaneously look at
the magazine’s pages. The
position of the corner makes it
stand out and the isolation draws
people’s eye line to it.
The reference to WHSmith and Tescos
shows where the magazine is available at.
This means that passers by can easily find
the magazine in these stores that they
would most likely go in on a regular basis.
This must stand out as it is another
reference to the availability of the
magazine
The background image creates the
rural and isolate idea of countryside
living and the people who see the
image will relate to these
representations. This attraction will
be vital when advertising to new
people. As this is a billboard poster,
the background image reflects the
concentration on rural areas.
The price reflects the content of the
billboard poster and the regional
magazine; it shows the audience that
this is a premium product and the
lifestyle ideologies show that the
people enjoy spending money and
socialising. The use of green
conforms to the house colours and
makes the price stand out more.
Social media references are in
the bottom left hand corner,
attracts a digital native audience
and allows them to
instantaneously look at the
magazine’s pages. The position
of the corner makes it stand out
and the isolation draws people’s
eye line to it.
Social media references are in
the bottom left hand corner,
attracts a digital native audience
and allows them to
instantaneously look at the
magazine’s pages. The position
of the corner makes it stand out
and the isolation draws people’s
eye line to it.
The iconic bird silhouette
used on the village sign
has connotations of
tranquility and freedom.
This is positive

5. The two blue shapes that include
subscription and free item information
benefiting the audience. The colour
adds brightness to the page highlighting
the direct links with nature and creativity
to the formal page
The first column of information
for content of the magazine is
divided into two sections which
would be featured in every
magazine. This helps the reader
locate their preferred pages and
to also see what is featured in
the magazine
The dark blue stands out more than the
text in order for the reader to correctly
identify the important page references to
the page content. This makes it much
clearer to read and the bold in the text
highlights the important information that
relates to that page.
The masthead continues to this
page and the font is used for this
month, this creates cohesion
between the magazine pages and
other ancillary products. The black
and white contrast between the
background and the font connotes
the formality of the page and entices
the reader to a tidy page.
The six images featured in the middle
of the page link directly to the
information in the bottom half of the
page. They represent key features of
Leicester that readers would want to
know and read about. The drop
shadow and the segregation to text
further create a tidy page.
The dotted lines divide the page into
three sections - title/masthead,
images, and content information.
This is very successful as it creates
a structure for the page and breaks
conventions for a contents page
whilst also looking very professional.
In the bottom right hand corner,
the reference to subscription
information means the reader can
utilise the information if they wish
to and subscribe to the magazine.
This means that there is a higher
chance of subscription rates as
this would be featured there
every week.
The dateline is a key feature
that needs to be carried
through to the contents. This
follows the conventions of a
magazine and means that
people can easily reference
the magazine issue.

6. The first page shows my double page spread
in the ‘County, News and Events’ section
which means that the article will appeal to
those who are more socially active and care
about what is happening in their local society.
The regular section means
that people after the specific
information that is featured in
the section can easily access
it. It is vital to have this
information as otherwise no
one would have access to
e.g., subscription information,
meaning I am limiting the
magazine’s potential
subscriptions.
The first column of information for
content of the magazine is divided
into two sections which would be
featured in every magazine. This
helps the reader locate their
preferred pages and to also see
what is featured in the magazine
The competition section
intrigues the audience
into buying the
magazine as it is giving
them hope that they
could win certain prizes
and get free items
through buying it. This
is successful marketing
as many readers would
want this option to win.
The reviews section is very
important as it means that
the reader can digest
information of others and be
passively influenced by the
magazine to go to certain
places and avoid others, or
buy certain products over
others. This covers a range
of different things and
variation is needed in this
section in order to meet the
needs and wants of the
audience.

8. This double page spread follows the
house colours with blue pull quotes
and green picture information and
introduction. Although from afar the
page looks very black and white,
close up there are certain parts of
colour - e.g. the introductory
paragraph, the picture information
underneath the images on the
second page and the pull quotes.
The main image covering
half the first page and
enters into the other shows
the shop floor allowing the
reader to see what the
boutique has to offer for
them, it would be like them
being in the shop and
buying clothes and by
reading the article they are
familiarising themselves
with the shop which will
increase the likelihood of
them shopping in the store.
The pull quotes are very
effective as they allow the
reader to skim the text and
get an insight of what the
article consists of. This
means that the reader can
actively decide whether to
read the article or whether
to carry on through the
magazine. This is an
effective technique as the
pull quotes are very enticing
and would most likely grasp
the attention of the reader.
The three images on the right page
show more of the shop floor enabling
the reader to see more of what the
shop contains, including the male
section. Also, the image of the owners
of the boutique gives them a bigger
brand identity and therefore uses the
article for marketing
The vast text means it would appeal to
those who are more sophisticated and
interested in new things in their local
community. The enjoyment of reading
long text reflects the readers income
bracket of A/B as they have more money
and more time to do their own activities.
The green leaves either side of
the pages show the strong links
with the outdoors even though
this article has little to do with it.
This shows that the
unconventional article heading
means that it should appeal to
those who like the other articles.