The combination of the main magazine product and ancillary texts like the website and billboard are effective. They maintain consistency through shared elements like the masthead, font, and color scheme. This establishes brand recognition and loyalty. The magazine, website, and billboard all advertise and reference each other, promoting the brand across multiple media platforms to appeal to different audiences. The shared regional focus and house style reinforce the preferred reading for the target demographic.

1. Evaluation question 2
“How effective is the combination of your main product
and ancillary texts?”

2. I incorporated my masthead throughout my production in the same font and style, this creates synopticity and consistency within my
production across my front cover, contents page, billboard and website.
The masthead is always placed at the top of the page, or my billboard’s case, the centre. This means it is the first thing the reader sees
which elevates its importance and the magazine as a brand.
Island Living is always written in Lora Font, a serif font that connotes class and professionalism, which is reflected in my desired target
audience.
This helps the audience to recognise the brand and establish a strong connection with it, strengthening brand image and loyalty, resulting
in a loyal customer base/following and repeat purchase. Repeat purchase is important in such a saturated market as the magazine
market, especially if there are many firms competing against each other. Strong branding and loyal customers will allow me to to charge
higher prices.
Examples of this in Kent Life (regional magazine example):
MASTHEAD
Front Cover Contents
Billboard Website
Front Cover Website Contents

3. SELL LINE
My sell line appears on both my front cover (production) and billboard (ancillary) . This creates synopticity and consistency within these
two products. ‘VISITING BROADSTAIRS, RAMSGATE, MARGATE, BIRCHINGTON-ON-SEA’ provides an insight into the areas covered
within the magazine and what it offers.
The link between my production and ancillary task helps to enforce brand image and contributes to house style.
Examples of this in Kent Life (regional magazine example):
Front Cover Billboard

4. ADVERT
My ancillary task (website) advertises my main product (production - subscription to physical copy of magazine) , and my billboard
(ancillary) makes reference to both my website (iPhone) and the hard copy, as the front cover is shown on the digital product (iPhone).
Website also acts as a companion text that connotes the preferred reading to my target audience (Hall, reception theory).
On my regional magazine’s website (ancillary) there is an advertisement for a subscription to Island Living in the centralised at the top of
the page. At the bottom of my contents page (production) there is also an advertisement for a magazine subscription.
My billboard also makes reference to the magazine website (on phone) and it’s availability on the app store. At the bottom of my contents
page Island Living’s website is also advertised.
Advertising the hard copy is imperative as it still appeals to the core target audience.
Using my ancillary productions (billboard and website) to both advertise my main production (magazine), and vice versa is an example of
cross-media promotion.

5. WEBSITE
The website’s address is referenced both on my front cover and contents page.. This helps create a link between my products to Island
Living’s website. Including a web address will cater and appeal to the younger side of my target audience who are more accustomed to
using technology - so this fulfils needs.
Having multiple options to view my magazine such as a hard copy and online is a great benefit to the segment of my target audience who
live active lifestyles, for they can access my magazine online ‘on-the-go’.
Bottom of contents page.
Bottom of Front Cover.

6. HOUSE
STYLE
My main product and and both ancillary tasks follow a house style. This being the simple yet sophisticated layout and style (serif font,
organised columns of text) - Barthes (connotes professionalism and luxury) which is reflected within my target audience. This house style
links all my media products together, creating consistency throughout.
Both my front cover, contents page (production) and website (ancillary) incorporate the colour scheme of grey and red in some areas. This
is an example of house style through colour scheme. This is only apparent in some areas of my production, but is noticeable.

7. GENRE
The genre for my production is a regional magazine, so I displayed the region covered throughout my production and geared the whole
publication towards it. The region I based my production around is the Isle of Thanet in Kent, hence why the production is named
‘Island Living’. This name is communicated through the masthead which is used in all aspects of my production (cover, contents page,
feature page, billboard and website) bar the advert.
Above the masthead shown on both the front cover and billboard there are place names, which are individual places in Thanet.
The repetition of individual place names and the name of the publication itself is heavily geared towards the region in which my magazine
is aimed at. This establishes a strong regional identity which is enforced further via the imagery used, which is all taken in Thanet.
As well as this, the articles shown in the form of subheadings on the front cover and numbered articles on my contents page are either
named places in Thanet, or are about different places/establishments within the area.
This consistency and regional identity will hopefully enforce a preferred reading (Hall, reception theory) upon my target audience to want
to visit the area and partake in some of the activities available there to ease narrative tension (Barthes, proairetic codes).

8. Overall…
To conclude, the website compliments the magazine mainly due to social trends and changes in the way people absorb media
products in 2018. I have made sure to include the availability of the hard copy on my website however, as my target audience is
predominantly of an older generation, who may not be comfortable with reading a magazine online. So I have made sure to cater to
both types of consumer within my target audience. My billboard catches the attention of my desired target audience and makes them
aware of the magazine firstly, and the different media outlets it is available on - being available on both platforms (physical and
online) makes it a lot more marketable, especially to the consumer targeted.