The document summarizes feedback from 10 people on various marketing materials for a magazine called "Leicestershire Living". Overall, the feedback was positive for a questionnaire and magazine pages, while responses were more mixed for a double-page spread, billboard poster, and radio advertisement. Some suggestions included using more consistent images across materials, focusing more on layout for the double-page spread, and making the radio advertisement tone more "edgy" to better engage listeners.

2. I distributed this questionnaire to ten people around
Leicestershire and was able to find a variety of evaluative
responses that enlightened me into further wants from
my audience. Overall the feedback was extremely
positive for question one and it even did what any article
is there to do - it sold to the reader, and in this case would
be very beneficial for An.tics as more people know about
the shop and are likely to add to their sales. the audience
also felt that the language was very appropriate and said
it settled in nicely with the rest of the magazine.
I found it very interesting
and I had no idea about
the shop even though I live
so close. I will definitely be
going there in the future
Yes, I liked the language
and it was very well
written and the tone was
also good.
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3. On this question I found that a lot of people were really
impressed with the magazine and thought that the article
gave a good insight into the quality of the rest of the
magazine. This combined with the page headlines on the
contents page made them want to read more as it
focuses on their location and they can find out a lot more
about what’s in Leicester that they didn't know before.
All the information on
Leicester is quite surprising
really, we do have a lot of
things that a magazine
could talk about!
I really like this magazine,
I’m very impressed.
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4. The front cover is very conventional and I followed the Rule
of Third’s ‘backward Z eyeline’ which encouraged me to
make each corner and the diagonal very eye catching and
interesting. I also felt that the banner that i put in looks very
professional and offers a different type of subtitles to be
inserted with images.
My inspiration for the contents page came very early in the
research process and the example I found in my textual
analysis encouraged me to do the design. I was
apprehensive as the example I found was a double page
contents and my magazine would only be one page,
however I think the…
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5. layout paid off as it looks very professional. My respondents
also acknowledged the different layout as it is not very
conventional and they said that it was very easy to see the
content information with no images around it.
However, the double page spread feedback was not as
successful as a few people didn't like the image on the left
hand page and this was down to the suitability to the target
audience - they like more text and less images. Although the
right hand page layout was a lot more successful as people
liked the tidiness of it. - ‘It didn't have images all over the
place which I liked’
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6. ‘I like that it’s on Facebook and twitter because if you think
about it, it’s the easiest way to reach out for information’
This respondent addressed the social media references on
the radio advert which means that this aspect of the trailer is
memorable, this is positive as googling, or searching on
twitter and Facebook will immediately send them to a page
regarding Leicestershire Living. The radio advert sounds as if
it is trying to reach an upper/middle class audience which
means that those in that class will be, many of my…
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7. respondents were part of that group and felt that they
associated well with the speakers. The radio trailer is very
long and this is pointed out in one of my respondents, it
could be cut down slightly to make it more concise. If I was
to do this I would probably take out the narrative at the
start of the advert and use a different introduction that
includes information that is used later on in the advert.
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8. One person said this and looked back on my products and
found that I had only used two images twice that are
featured on the Contents and the billboard poster, but you
can’t even tell that the images I took I had used twice but
subconsciously you can link the two together as they are
very cohesive.
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I really like the similarities
between the texts. You
can tell that they are all
linked in with each other
even though they are not
identical.

9. I agreed with this respondent as it was a very large image
only showing the shop floor and the products that are sold
there…it would be a lot more effective image if it was the
shop owner in an image outside her shop. this would clearly
show who is associated with the shop and show readers
where specifically the store is. I don’t think the current
image does much justice for the double page spread and if I
was to do this again I would definitely reconsider the
images.
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Overall the images were
very high quality, however
i didn't like the larger
image on the double page
spread

10. The main image took a lot of editing and I was very happy
with the final piece, I felt that I really captured the contrast
between earth and sky and with Old John as the focal image
added a sense of community and recognition to the front
cover
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I love the picture on the
front cover of Old John, I
walk my dog there a lot
and the picture looks
amazing.

11. The feedback of my images were very promising, all of the
respondents said that they really liked them and they looked
very professional. This was part of the production where I
felt confident, I was able to take a variety of images that
made the magazine and poster. The only thing I would of
changed is taking pictures of birds and using them in the
contents, this
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‘The pictures looks
amazing and I especially
like the one of the
reindeer’

12. There is a clear separation between the recording
in the studio and the recording from people in
the street and I don't think that this is an
effective contrast. The respondents said that the
multiple voices was effective as you’re getting
the view of more than one person, but the
background noise limits the sophistication of the
overall advert. A few of my respondents said that
they really liked the
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13. diegetic sound of the birds and the instrumental
sounds of the piano being played in the
background. They said that it gives a sophisticated
tone that is constant throughout the advert and is
consistent with the type of audience I am aiming at
- affluent people who take pleasure in learning
new things and being outside.
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14. I asked a variety of different people these
questions and not all of them live in the rural
areas, this meant that they would not
naturally enjoy some or most of the topics
discussed in the magazine, for example
gardening. two of the three people who said
that they would not read this magazine was
due to the fact that they were the people
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15. that lived in the urban areas, however, the
radio advert seemed to work brilliantly on
those in rural areas as seven people would
say that they would read it. This shows that
70% of people who listen to the radio advert
would be more inclined to read the magazine
if they see it in store.
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16. My respondents said that the magazine pages were
the most successful out of the three, of which the
front cover was the best page from the four. I agree
with this as I also believe that this was the most
effective page. I think if I spent more time focusing
on layout and changing the image on the double
page spread, then that would be a more successful
part of my production.
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17. On this question I got a variety of views, this
would be down to personal preference of
taking in media texts. One person said that
they found the magazine as the weakest part
of the texts but this was because reading
magazines did not fit in with their busy
lifestyle. Four people said that the billboard
poster was the weakest piece
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18. of media and five people said that the radio
trailer was. I need to take into consideration
that people are simply not used to seeing
advertisements on the radio or on billboard
posters for regional magazines as it is very
unconventional, this may be one of the
reasons as to why most people did not like
that certain form of advertising.
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19. On average I got an 8.2 which is very high. I
could increase this by using more similar
images, or using the house colors of green and
blue a lot more prominently on the billboard
poster as this would increase the likelihood of
people recognizing the magazine from the
poster. Also the radio advert offers cohesion
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20. through the similar topics that are included in
the billboard poster and the magazine pages.
However, I like the differences between all
three products as otherwise I think they will all
be too similar. If they are too similar they may
deem repetitive and boring; my audience
would not be interested in something that
looks like this.
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21. One person pointed out that the radio advert
didn't have the edgy and concise tone as other
adverts and originally this was because I wanted
to carefully reflect the grace of nature by making
the radio flow, but now feel as if I could of made
the advert edgy whilst also making it successful.
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22. The reason I think that it should be more edgy is
because it makes certain words or phrases stick in
people’s mind and make them more intrigued, this
would make them curious to see what’s inside the
magazine when they see it in a shop. One person
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23. commented on the quality of the double page
spread and said that it could of been better which
has been a consistent response within this
questionnaire. If I was to do this a second time I
would need to concentrate more on getting this
double page spread as higher quality as the rest.
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