1. Unit 18 Evaluation
To start with we were given the option to make either a bottle of water, cereal bar and a gum. We
could not make out mind up at first, but then we thought it would be easier to advertise a gum
rather than a bottle of water.
Overall I’m happy with how this unit has gone to start with we had to, we had to come up with a
name for our advertising company. Which we decided on to be WorldAd and the slogan was decided
on to be advertising the world.
We then had to decide on a name for the gum we had many idea some of the first ideas were
Nebula, Turbo and Limitless. We then came to the decision we would use the name outbreak for our
gum because we thought it would fit better for our target audience of 11 to 40 and sounded like a
chewing gum name. We decided on the slogan ‘unleash the flavour’ because our gum is full of
flavour and represents that idea well in a slogan.
To start with we made 3 adverts: web banner, magazine and bus advert.
Bus Advert
Web Banner
Magazine Advert

2. This was our main advert
We used the slogan, ‘unleash the
flavour’ because our gum is there to
be unleashed because its taste is so
amazing. It was in white so it stands
out against the background and
grabs our audiences attention
We used the metal the black metal
effect because metal is tuff and we
wanted to get this message across
without gum that it is tuff and is for
people who are craving a different
gum.
We choose this font because we
thought it was a better font to
match our target audience, of
teenagers and old people who want
to be different.

3. We still used the same consistent
set up through out of white on black
background. To show how
professional our product is.
We made our prezi appealing, by
now using too much text. Also
making all the content relevant
thorough out.
We kept the look of our prezi slick
and modern so it appealed to our
wide range audience of 11 to 40. We
made it slick by using a bold colour
scheme of white on black, which is a
very modern look
The creation of my bus advert
This will be a setup by step guide of what tools and process I used to
make my print advert

4. 1. To make the background we took a picture of a fire off the
internet. I clicked on, image, Adjustments and hue/saturation this
changed the fire to a blue colour for our background. I did this in
Photoshop
2. Then using Illustrator I made the logousing the line tool, I then filled the lines with
white paint using the paint bucket. I then placed the logo into Photoshop were I
positioned it in the left 3rd and resized it.
3. I then made the box of gum. I made a box by using the line tool. Next I took the logo
I had made previously and clipping masked it to take the main background. I did this
by right clicking on the main background and clicking on clipping mask. Then
selected the logo layer to be clipping masked. Then right clicked on the logo layer
and increased the outline on the logo. After that I made the black metal looking
metal, the original colour of this was silver I changed the colour by using the colour
replacing tool, to change it to black. For the grey circular shape in the bottom right
corner I took a picture of the moon and using the brightness and contrast tool I
made it darker them using Ctrl+
left click I re positioned the
image to fit the box of chewing
gum. I then placed all the logos
and packaging on the
background to finish my advert.

5. I’m pleased with my final results I feel this product went well with all the different
effects and features in my advert. I think I could have done better on the content on the
advert such as adding a release date or were you can buy the chewing gum. But overall
it did go well.
Cinema Advert
I edited many parts of the advert. Burt I am going to explain how I edited the last 7
seconds.
1. I did so by finding a downloading a smoke which runs across the front of the packet. The
smoke was originally grey but I a gusted the hue so it is now blue.

6. 2. I placed the packet of gum on layer 1 and made it 7 seconds. Then I a gusted the opacity of
smoke and placed it on layer 2 so it went across the screen. The smoke only lasted 5
seconds so the gum packet appeared for 3 seconds. Creating a sense of suspense and
advertising our product.
Overall I think this part of the unit went, because our peer assessments all said that our product
matches our target audience, also I think our advert looked very professional, because of all of the
different shots we used at different angles and levels of zoom. To create a busy advert with lots of
detail and suspense.
Conclusion
I think we all worked well as I a team with little or no problems. I think that the intro scene was ok
but could have been better with a little bit more filming which would have made it clearer what our
advert was from the start but still our advert was very popular because our peer assessment showed
a very good reception. But we would edit out the action scene at the start because it would be
deemed unsuitable to be shown before 9 o’clock.
I think I made a very good contribution to the team, as did everyone else in the team. I was the main
actor in the advert, but also doubling as an editor and 3rd camera man for the shots I was not in. We
all worked as a team to decide the camera angles as a team and how the video would be edited. The
jump scene at the end of advert, was done by our stunt double Harry, because it became apparent
that my feet would not fit on the ledge that I had to jump off because my feet are so big. So Harry
then put on my coat and he played my character in that scene. I think this worked really well
because it has not been noticed unless mentioned by us. We could have tried filming this scene
better on a green screen, but we had tried doing this before in enough project but this was not so
successful because the green screen is a bit small for the fall.
Comments
A lot of people like our presentation and advert, but they thought that are target audience was slight
off. People thought our target audience should be a little smaller and for teenagers, because it was
an exciting and fun advert. We took this all into consideration, but in the end we think the 11 to 30
years is the best audience, because we wannted to widen our target audience to as many as possible
so this age bracket works well. We also had a comment that we did not face the front all the time so
we will make sure this will not happen next time by learning our presentation better. I would rate
our performancethroughout at about 95%.