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HMV Research
By: Jonathan Newton
When Did The Company Start ?
 HMV begin in the 1890s at the dawn of the disc
gramophone.
 But the first store wain 1921, the composer Sir
Edward Elgar opens the first HMV store in
London at 363 Oxford Street. The store stocks
gramophones, radios and popular music hall
recordings. The decade sees radio become
popular with the British public and demand for
recorded music increased
 n 1966 HMV began expanding its retail
operations in London. Throughout the 1970s, the
company continued to expand, doubling in
size, and in six years became the country's
leading specialist music retailers. But it then
faced competition from the new Virgin
Megastores.
What dose HMV stand for ?
 HMV stands for His Master's Voice, the title of a painting by Francis
Barraud of the dog Nipper listening to a cylinder phonograph. HMV no
longer use the dog and grammarphone in there logo because they feel it is
not what the public want
“His Masters Voice”
What was the original
inspiration behind their „dog‟ logo ?
 Because the painting called “ His masters voice” contained
the dog and the gramophone.
 How has their logo changed
over time ?
 Yes the logo has changed over time. The logo was first used in there
London store in 1921. it has then evolved over many years.
First logo
Current
logo

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Hmv research task 1a

  • 2. When Did The Company Start ?  HMV begin in the 1890s at the dawn of the disc gramophone.  But the first store wain 1921, the composer Sir Edward Elgar opens the first HMV store in London at 363 Oxford Street. The store stocks gramophones, radios and popular music hall recordings. The decade sees radio become popular with the British public and demand for recorded music increased  n 1966 HMV began expanding its retail operations in London. Throughout the 1970s, the company continued to expand, doubling in size, and in six years became the country's leading specialist music retailers. But it then faced competition from the new Virgin Megastores.
  • 3. What dose HMV stand for ?  HMV stands for His Master's Voice, the title of a painting by Francis Barraud of the dog Nipper listening to a cylinder phonograph. HMV no longer use the dog and grammarphone in there logo because they feel it is not what the public want “His Masters Voice”
  • 4. What was the original inspiration behind their „dog‟ logo ?  Because the painting called “ His masters voice” contained the dog and the gramophone.
  • 5.  How has their logo changed over time ?  Yes the logo has changed over time. The logo was first used in there London store in 1921. it has then evolved over many years. First logo Current logo