media distribution

1. Question 3
By Emma Niemann
How does your product
represent particular social
groups?

5. BREAK IN
what makes your film different?
 Our film genre is a thriller, we think that our film will suit both genders
however we think that ages 15 and over will enjoy this film more than
older ages, due to the young teenage roles in the film. Due to our unique
selling point of two crimes and the hidden identity of the criminal makes
our film new and fresh as there is not one like it.
 We have decided that our film will have a low budget so we have
researched the company ‘shadowland’ who have produced over 22 films,
including ‘Stalked at 17’. This company look reliable and cost a low
budget with is suited for us. We think our USP of two crimes will engage
the company into our film as it has something different to offer.

6. UK or worldwide?
 Due to our film having low budget we are basing our film In the
UK and America. We have made this decision due to the film
‘stalked at 17’ being American so we feel as if our film will appeal a
lot more to the American audience as well as the uk due to it
being an English film. Most stalked films have also been American
showing that this topic highly entertains American people giving
our film more ratings and a larger profit. Starting off with two large
countries helps us to see weather we can later expand our film to
more countries regarding the feedback and profit we make.

7. Marketing strategies
 Our low budget means that our film will be mostly heard about through
people communicating to one another about ‘BREAK IN’. We also like the
idea of free screenings around popular locations to see how the audience
react to our film and the feedback that they will give us. We have also
done research on a website names ‘Our Screen’ it is an alternative to
traditional cinema distribution for independent films which will highly
advertise our film hopefully engaging a larger audience.
 I also came up with the idea of doing a Q&A on public members to get
feedback on films they most enjoy and weather they think they would
enjoy our film. This also helps links to the phrase ‘word of mouth’. Film
festivals also caught our eye due to the simple advertisement feature
which suits our low budget.