Question 3 of the evalution

1. What kind of media institution
might distribute your media
product and why?
By Jess Prentice, Jordan Carter and Harry Foord

2. Institution
 The institution we chose to distribute our film is
Curzon Artificial Eye. It is an independent film
company that specialises in distributing low-budget,
independent films. This is the ideal distributor for us
as our film is a low budget production and would
benefit greatly if a smaller distribution company
released our film. They have distributed films such as
‘The Unknown Girl’ and ‘The Clan’.
 Our second choice is Film 4. They are also an
independent film distributor. They were not our first
choice though, because the films that they release
are relatively known throughout the UK and some
have very big production values.

3. Where will our film be distributed?
 Our film will be distributed across the UK, USA and even in select countries in Europe. This is
because the plot of the film is understandable in applicable to these countries and so will draw a
larger audience. By only releasing in certain European countries, it saves money by not wasting
the distribution budget on places where not a lot of people will go to see the film.
 Methods to distribute the film include; cinema, straight to DVD or by streaming on the internet.
The more successful means of distribution recently are the straight to video or on the internet,
and so this would be the preferred way to release the film. This way will also appeal to our target
audience as the majority of internet and online watchers are in the 15-25 age range. It is well
known knowledge that smaller film productions tend to do much better in terms of sales and
viewers when utilising these new methods as opposed to the more typical cinema release
method that big-name productions use.

4. Examples of independent successes
 Some examples of films that were successful by being released
online instead of in cinemas include ‘Beasts of No Nation’ and
‘Mascots’. Both of these films were initially released on Netflix
and gained popularity. ‘Beasts of No Nation’ includes some high
profile actors, which is an element as to why it was so successful
but even without very famous people many movies tend to do
well by releasing on online streaming services. This is because of
the accessibility of the content.