2. Poster
The film released a number of posters
whereby some posters showed the two
protagonist which gave an idea that the film
is a romantic genre. Some included zombies
and quotes which also gave an idea of the
plot and showed that it is a horror genre.
All the posters are very eye-catching as the
font are all in capitals while the background
colour is bright red which relates to the
theme of blood and zombie.
3. Merchandising
Their merchandising consisted of products such
as t-shirts, bags, mugs, posters,etc. This is a
great way of promoting a film like Warm Bodies
as it is targeted at young audience who are likely
to purchase these products. These types of
merchandising can easily become a trend which
would help bring more attention towards the
film, meaning more people would know about
the film.
4. Trailer
The official film trailer was released in late 2012 which is 2 mins and 32
seconds long. The narrative from the trailer provides a hint to the audience that
the film is a horror, romantic genre.
In addition, the trailer also shows the release date of the film which is 1st
February along with the hashtag #ZombieLove so that the audience can share
their views on platforms such as Twitter, which could also work as a form of
promotion.
The film also has its own facebook page which again is a cheap and effective
way to advertise the film on social media.
5. Online and Mobile
The film has their own official Facebook page. This is a great way to promote
the film as Facebook is a very big platform and almost all the teenagers use it
therefore it helped them to reach to a wider target audience. Also the Twitter
hashtag #WarmBodies allowed the fans to spread the word and make it more
popular. All these social media sites can be accessed through mobile phones,
iphones, ipads etc.
6. Word of Mouth
After seeing the trailer, the target audience of the film who is mainly
teenagers were able to spread the word by using the hashtag through
social media websites such as Twitter and Facebook.
In addition, they were also able to purchase the t-shirts, posters, etc which
helped further promotion.
YouTube also worked as a source of ‘Word of Mouth’ as the fans could
watch the trailer and recommend it to their friends.
7. Premieres and Preview Screenings
Warm Bodies held premieres in places such as Hollywood and Japan. This gave
the fans an opportunity to meet the actors. It also attracted media who asked
the actors what it was like to work in a film such as Warm Bodies.
The preview screenings of the film were held in December which was two
months before the actual release of the film. The screenings were held in places
such as New York, Chicago, Los Angeles, San Francisco,etc. This is a great way
to generate revenue as screenings are usually very expensive as there are only
limited number of tickets available and it is based on first come first serve
basis.
8. TV/PRESS
The protagonist, Nicholas Hoult appeared on various chat shows such as the
Ellen Show and other press conferences. Appearing in popular chat shows
brought more attention to Warm Bodies and also allowed the audience to
connect with the characters.
9. Editorial Content
Warm Bodies got an average rating of 6.8/10 on Rotten Tomatoes and 6.9/10
by IMDB.
It received a Metascore of 59/100 on Metacritic.com based on 38 critics, out of
which 22 were positive, 13 mixed and 3 negative.
