1. Question 5: How did
you attract/address
your audience?
By Andrew Adedipe

2. How we attracted them.
As we know from Question 4 Tom and Lelia both are likely
to be interested in our film. We need to make our film
different from others in the Genre. By doing this we are
insuring that our film receives positive reviews and
promotion through word of mouth.

3. Storyline.
• Our storyline is British play on an typical American
storyline. By doing this we are attracting our target
audience like Tom and Lelia as through market
research we established that American films
saturate the Rom-com market. This will also give our
film a sense of familiarity to are audience of 16-24
year olds.

4. Actors.
• In ‘Another Day’ we intend to have young actors
which is a conventional theme in our genre and this
also allows our audience to feel at comfort with the
film as it is their age group represented on screen.
We may also be able to use our actors as a
marketing tool to attract customers outside of our
target market and possibly to give the film a firm
belief of standard in comparison with the actors
other films.

5. Location.
• As our location is in London our audience
will be able to experience an authentic
British experience and it also emphasis that
this is a British play on an American storyline.

6. USP.
• Our USP is the location of our film, our target
audience are likely to feel that the film is more
appealable to them is it was set in there own back
garden. This sense of familiarity is likely to give our
film an edge on competitors films.