Our target audience for this media product would be people between 12 and 20 years old, as the film received an age rating of 12. This age group would be interested in similar genre films like mystery films with mistaken accusations. Scenes of brief violence in flashbacks are what resulted in the age rating of 12, making the film potentially uncomfortable for those under 12 to watch. The film is consistent with other products for this 12-20 age range audience due to the lack of inappropriate or uncomforting scenes.

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2.  Our target audience would primarily be people between the ages of 12 and 20
due to the age certification we gave the film. Even though this seems like a small
age group, the age rating for the film was a 12, therefore people above the age of
20 are unlikely to watch it frequently because of the content.
 An audience like ours are likely to be interested in similar genres of film,
which is why we feel that our film is aimed at this age group. They are likely to
have watched films like ‘Who Framed Roger Rabbit’ because it is similar in that it
is a murder mystery with mistaken accusations.

3.  The reason for the age rating is because of the brief scenes of violence which
are included in the flashbacks, therefore it could be uncomfortable for children
under the age of 12 to watch it.
 We think that our work is consistent with other products with the same
audience, this is because films with this age rating don’t have a lot of
inappropriate scenes of uncomforting scenes.