media poster analysis

1. Poster Analysis
EMILY. RADCLIFFE

2. The date of the poster has been clearly
stated under the logo and title of the film.
The reason for this is because it will catch
the attention of the audience after looking
at what this poster is for.
It has also been placed here to make sure
that it doesn’t interfere with the main
image.
The logo has been placed directly
below the title and has been put in
a different colour from the rest of
the poster. The reason for this is to
make sure that the audience link it
in with the title and to show that
this is a James bond film. The
reason for it being put into a
different colour is because it is the
main franchise and will be the
reason on why this poster grabs
the attention of the audience.
The producers and companies who
have been involved in the making
of this film have been placed at the
bottom of the poster. The reason
for this is because they don’t want
the attention to be taken away
from the main image and the title
of the film. The colour of the logos
is the same as the release date and
the main title to make sure that it
doesn’t interfere with the theme of
the poster.
The main title of the poster has been
placed just bellow the main image, this
could suggest that the reason for this is
because people are more likely to
recognise the image and the character
in it rather than the title. However the
title has been made bigger than the
rest of the test on the screen the
reason for this is because they want
people to recognize the picture to the
name of the film.

3. The main image:
The main image has been made in black and white, this creates a very cool and
mysterious effect to the poster. Within the James bonds films he acts like a very
mysterious character and the poster helps to highlight this through the
colouring.
The lighting of the poster especially around the main character is very light and
become darker when going out. The idea of it being light around the main
character highlights the idea that his is the protagonist.
Framing has been used for this mage as they have placed a long shot of the
main character in the middle of the poster and them framed him. The reason
or this is to highlight the fact that he is the most important character and also
that he is the one that will be recognised by the audience.
Due to this film being a franchise this can highlight why they have chosen the
image to be a long shot rather than a close up on the face. The reason for it is
because people will recognise the actor and the logo and will put these two
different aspects together and will then come to a conclusion on what the film
we be about.
The denotation of the image is that the tunnel suggest the idea of looking
down the barrel of a gun, of what links in with the genre of this film being
action.

4. Target audience:
This poster isn’t trying to reach out to a new target audience
however are reaching out to the already there James Bond
fan base. This helps to explain why they have used a clear
image of the main character and why they have put in the
logo of the film.