The document discusses how the author created synergy between a film trailer, film poster, and magazine cover through consistent design elements. Specifically, the author used the color yellow throughout to link themes of hope/happiness and deceit. A key image of the protagonist laying down thinking was featured in all three pieces to introduce her and the theme of depression. The same typography and inclusion of the film's release date, production company, and awards in each piece helped tie them together for marketing the film's release. The author believes these design choices successfully created cohesion between the ancillary texts.
3. SYNERGY IN DESIGN: COLOUR
SCHEME
I have kept a key colour scheme throughout my product and ancillary
product process that will allow synergy to be created between the
three media texts. The use of the iconic colour yellow links my
products together:
- The meaning of the colour yellow:
“Yellow, the color of sunshine, hope, and happiness, has conflicting
associations. On one hand yellow stands for freshness, happiness,
positivity, clarity, energy, optimism, enlightenment, remembrance,
intellect, honor, loyalty, and joy, but on the other, it represents
cowardice and deceit.”
This links to my narrative in that there is positive links when the
characters are together and the freshness of a new relationship. On
the other hand, the connotation of deceit links to the ‘twist’ in the
6. SYNERGY IN DESIGN: COLOUR
SCHEME
As shown in the examples, I have successfully used colour scheme to
show a clear link between my three media texts as well as creating
meaning in the narrative through a colour that connotes and portrays
themes of my film trailer
The use of a colour scheme in media allows text to be easily
identifiable which is useful as it can quickly target an audience and
allow that audience to access different media texts based on a single
element
7. SYNERGY IN DESIGN: IMAGE
In order to link the film trailer, film poster and magazine front cover,
I thought it was essentially that there was one key identifiable image
that will allow the audience to quickly associate the media texts
together. The image that I used in all three of my productions was:
This is the opening shot of my film trailer,
the main image in my magazine front
cover and the middle main image in my
poster. The effect of this image is that it
not only immediately introduces the
protagonist: Maddie but also portrays
elements of the narrative by having here
laying down looking deep in thought it
connotes the theme of depression.
9. SYNERGY IN CONSTUCTION:
CONTEXT OF TEXT
I have made sure all three of my media texts have repetition in the
same conventions and elements. The effect of this is that important
features such as release date will stay clear in the audience’s head
which is crucial in a marketing campaign in making sure the release
of the film is as successful as it can be: In the examples below we see
the same star system, release date, production company, film name
and awards mentioned throughout – which creates synergy between
my products.
10. SUCCESS?
Overall, I think I have been quite successful in creating three products
that combine design, layout and construction to create synergy and
easily be recongised by the audience. The use of a constant colour
scheme and repetition of the same image allows my media texts to
look professional and stand out to the viewer.
In conclusion, I am happy with the way I have presented my media
texts and both followed conventions and flouted them in order to
create three original products that appeal to a young audience.
